Platform>Predictive Modeling
Powered by Machine Learning and Behavioral Data
Imagine having the confidence and ability to focus your efforts on prospective and admitted students who have not yet applied or deposited but who have a high predicted probability of doing so. Capture’s APPLY, AID, and ENROLL are the only predictive models in the industry that integrate machine learning and behavioral data.
APPLY, AID, ENROLL
Increase Confidence
Integrating behavioral data and machine learning, Capture’s predictive models lead the industry in accuracy and offer unique visibility and actionable information at key moments during the enrollment cycle.
Focus Your Efforts
Know what moves to make and when to make them throughout the cycle.
Optimize Your Resources
Direct time, resources, and dollars to where they will have the most impact.
Free Up Your Staff
Benefit from the expertise and service of Capture’s data science team.
Shape Your Classes
Get an accurate gauge on your class and the control to make good decisions.
Application modeling
APPLY
Empower your team to meet your application goals by freeing them from efforts traditionally wasted on students they can’t influence. APPLY, one of three predictive models within Capture’s Behavioral Intelligence Platform (BIP), is managed by a data science team and uses machine learning and behavioral data to predict which students are most likely to apply to your institution.
Financial aid Modeling
AID
Allow your team to build financial aid models that go beyond traditional, inefficient matrix-based aid structures. Aid, one of three predictive models within Capture’s Behavioral Intelligence Platform (BIP), is managed by a data science team and uses machine learning and behavioral data to give you control over optimizing the amount of aid awarded to each student in order to maximize enrollment.
Enrollment Modeling
ENROLL
Have the confidence and ability to focus your efforts toward admitted students who have not yet deposited but who have a high predicted probability of doing so. Enroll, one of three predictive models within Capture’s Behavioral Intelligence Platform (BIP), is managed by a data science team and uses machine learning and behavioral data to help you make decisions that shape your class confidently and meet your enrollment goals year after year.
Predictive Modeling Outcomes
Industry-Leading Accuracy
With industry-leading 98% accuracy, Capture’s ENROLL models give you the ability to focus your efforts toward admitted students who are yet to deposit and have a high probability of doing so. All of Capture’s predictive models help you focus your resources … so you can shape your class confidently!
An Extension of your Office
Our Data Scientists & Analysts
Capture’s predictive modeling is a managed service, so our professionals will augment your team to help you get the absolute most out of your models.
- Project Managers & Account Executive
- Digital Advertising Specialist
- Content Creators & Creative Designers
- Data Scientists & Analysts
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Dedicated to getting the most out of your predictive models.Capture’s data scientists and analysts run the predictive engine that creates your predictive models, leveraging your institutional data and public data sets while iterating throughout the enrollment cycle. |
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Dedicated resources with expertise in digital advertising platforms.Capture’s Digital Ad Specialists are not only experts on various digital ad platforms, but more importantly are BIP ENGAGE gurus, making your ads significantly more effective. |
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Dedicated communications specialists and graphic designers.Capture’s creative team members are masters of written words and design trends in higher ed. They’ve worked with dozens of institutions and know what resonates the most with students. |
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Dedicated experts in predictive modeling, systems integrations, and data integrity.Capture’s data scientists ensure that your systems are seamlessly connected, and your predictive models are uniquely designed around your historic data and future objectives. |
The Proof Is In The Pudding
Prediction success stories
Increasing Applications by 185%
The Challenges A 10-year-old institution that focuses solely on STEM education, Florida Poly’s challenges include spreading brand awareness and growing enrollment by identifying as many mission-fit prospective students as possible and converting them from inquiry...
Increasing Applications, Deposits, and Enrollments
Grove City College partnered with Capture Higher Ed in 2019 and is starting its third recruitment cycle using ENGAGE, Capture’s marketing automation platform built specifically for higher ed recruitment. The school uses ENGAGE’s behavioral data, dynamic content, email...
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Students identified on your website are 24 times more likely to apply than the rest of the prospect pool – ENGAGE is built to help identify these students.