Drive Inquiries and Applications
With traditional marketing methods becoming less effective, institutions are turning more to digital marketing to drive inquiries and applications. Develop, execute, and measure a complete digital marketing plan with search engine marketing; digital display marketing; customized social media advertising; social, web, and email retargeting; interactive and video ads; and focused landing pages that allow you to influence and encourage prospective students to take important next steps.
Search Engine Marketing
Become the search destination of your future students.
Stay top of mind and top of page when students and families search for keywords and terms that align with your institution and programs. Search engine marketing brings new prospective students to your website and reengages your already identified prospects.
Digital Display Marketing
Message your future students wherever they go on the internet.
Stand out with rich, dynamic display ads that meet your prospective students where they are on the world wide web. Digital display ads, with messaging based on your prospective student’s behavior, result in more inquiries and applications.
social Media advertising
Influence your future students where they go to be influenced.
Don’t let your social media advertising be cheugy! (That’s how the kids say old fashioned and uncool.) Connect with your prospective students on social media platforms based on their interests and demographics. Engage your audience through highly targeted social media ads that increase your brand awareness and generate inquiries and applications.
Social, Web, and Email Retargeting
Retarget your future students beyond their initial engagement.
Reengage your email database as well as website and social channel visitors through retargeting digital advertising. Segment populations and retarget visitors according to interest and the specific pages they visited on your website and the interactions they had on your social channels. Also, retarget specific prospects within your database through their email addresses.
Interactive and Video Ads
Grab the attention of your future students through video and animated ads.
95% of people ages 18-29 in the U.S. use and engage with video content daily. Video and animation are essential tools for reaching prospective students on their preferred platforms. Target specific individuals to view your video and animated ads to move them along their enrollment journey.
Flexible, Focused, and Fully Branded.
Generate inquiries, offer financial aid calculators, and facilitate a variety of web forms, documents, and other informational materials. Capture’s landing pages allow you to influence and encourage students to take important next steps, advancing them through their enrollment journey while you gain valuable profile information throughout the process.
Read more about us …
For this year’s edition of Capture Higher Ed’s “NACAC Recap,” we talk to two members of our team who made the trip, one a grizzled NACAC veteran in Geoff Broome, the other a conference rookie, Nicole Bumphrey.
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game, summertime activity. It is something you should do throughout the recruitment cycle.
We Want to Hear from You
Learn how you can tailor prospective student experiences by delivering automated, personalized messaging.