Your Role>Undergraduate Enrollment
Enroll More Best-Fit Students
Identify prospective students, generate inquiries and applications, manage yield, and meet your enrollment goals year after year. Most of your potential students are going directly online … where, if identified, they are 24 times more likely to apply. Capture helps you identify prospects who engage with your digital assets and convert them to applicants and enrolled students through best-in-class marketing recruitment solutions.
How We Do It
By Helping You:
Identify Prospective Students
Identify your stealth web traffic and measure their engagement.
Connect With Relevance
Deliver personalized experiences throughout the recruitment cycle.
Reduce Marketing Spend
Eliminate dependency on widely targeted mass marketing.
Focus your Efforts
Prioritize time and energy on prospective students who are most engaged.
Optimizing Search, Building Awareness, Capturing Interest
Capture’s unique Inquiry Generation strategies utilize student search optimization, dynamic content, behavioral data, predictive models, and a variety of marketing solutions to garner application-ready and high-converting inquiries. Data-informed outreach strategies allow your team to build meaningful relationships with prospective students (and their parents) and influence them along the decision journey. Personalized, yet automated, messaging with visually engaging creative deliver the key value propositions of your unique programs in ways that keep your institution top-of-mind.
Solidifying Interest, Converting Inquiries, Increasing Applications
Capture’s unique Application Generation strategies utilize predictive modeling, dynamic content, behavioral data, and a variety of marketing solutions to convert prospects’ interest to high-intent applications. Data-informed outreach strategies allow your team to build meaningful relationships with prospective students and influence them toward an application. Personalized, yet automated, messaging with visually engaging creatives deliver the key value propositions of your unique programs in ways that encourage and trigger application completion.
Managing Yield, Controlling Melt, Hitting Enrollment Goals
Capture utilizes predictive analytics, behavioral data, and dynamic content to reveal the status of your class with plenty of time and insight to manage yield and avoid melt. Our next-generation enrollment modeling allows you to confidently focus your efforts toward admitted students who have a high-predicted probability of depositing. With an early warning from Capture’s analytics — coupled with a solid yield strategy powered by marketing automation — you will increase yield, decrease melt, and hit your enrollment.
Focusing Your Transfer Strategy
Uncover transfer prospects who are already spending time on your website. Attract more prospective students who fit the profile of your previous transfers. Send automated, timely, and personalized communications to interested prospective transfer students. Retarget potential transfers who have already shown interest. These are just some of the ways Capture’s Behavioral Intelligence Platform and marketing solutions kick your transfer enrollment efforts into high gear!
Technology, Solutions, and Services
For Enrollment Management Success
Combining marketing automation, predictive modeling, and a managed service approach, the industry’s only Behavioral Intelligence Platform helps you identify, convert, and enroll the right students for your school.
Increasing Application by 185%
Florida Poly partnered with Capture Higher Ed in 2019 and uses ENGAGE, Capture’s marketing automation software built from the ground up for higher ed recruitment. The school utilizes behavioral data, dynamic content, email capabilities, and other marketing solutions to identify, convert and enroll more of the right students.
get the latest
Capture Higher Ed client, Duquesne University in Pittsburgh, set aggressive goals to grow new undergraduate student enrollment in 2022.
Capture’s data team studied the question: Does first name personalization in the email subject line and email body improve click rates?
We want to hear from you
Do you have questions about how Capture is helping universities across the country identify, convert, and enroll the right students for their institutions?