Your Role>Undergraduate Enrollment
Enroll More Best-Fit Students
Identify prospective students, generate inquiries and applications, manage yield, and meet your enrollment goals year after year. Most of your potential students are going directly online … where, if identified, they are 24 times more likely to apply. Capture helps you identify prospects who engage with your digital assets and convert them to applicants and enrolled students through best-in-class marketing recruitment solutions.
How We Do It
By Helping You:
Identify Prospective Students
Identify your stealth web traffic and measure their engagement.
Connect With Relevance
Deliver personalized experiences throughout the recruitment cycle.
Reduce Marketing Spend
Eliminate dependency on widely targeted mass marketing.
Focus your Efforts
Prioritize time and energy on prospective students who are most engaged.
INQUIRY GENERATION
Optimizing Search, Building Awareness, Capturing Interest
Capture’s unique Inquiry Generation strategies utilize student search optimization, dynamic content, behavioral data, predictive models, and a variety of marketing solutions to garner application-ready and high-converting inquiries. Data-informed outreach strategies allow your team to build meaningful relationships with prospective students (and their parents) and influence them along the decision journey. Personalized, yet automated, messaging with visually engaging creative deliver the key value propositions of your unique programs in ways that keep your institution top-of-mind.
APPLICATION GENERATION
Solidifying Interest, Converting Inquiries, Increasing Applications
Capture’s unique Application Generation strategies utilize predictive modeling, dynamic content, behavioral data, and a variety of marketing solutions to convert prospects’ interest to high-intent applications. Data-informed outreach strategies allow your team to build meaningful relationships with prospective students and influence them toward an application. Personalized, yet automated, messaging with visually engaging creatives deliver the key value propositions of your unique programs in ways that encourage and trigger application completion.
YIELD MANAGEMENT
Managing Yield, Controlling Melt, Hitting Enrollment Goals
Capture utilizes predictive analytics, behavioral data, and dynamic content to reveal the status of your class with plenty of time and insight to manage yield and avoid melt. Our next-generation enrollment modeling allows you to confidently focus your efforts toward admitted students who have a high-predicted probability of depositing. With an early warning from Capture’s analytics — coupled with a solid yield strategy powered by marketing automation — you will increase yield, decrease melt, and hit your enrollment.
TRANSFER RECRUITMENT
Focusing Your Transfer Strategy
Uncover transfer prospects who are already spending time on your website. Attract more prospective students who fit the profile of your previous transfers. Send automated, timely, and personalized communications to interested prospective transfer students. Retarget potential transfers who have already shown interest. These are just some of the ways Capture’s Behavioral Intelligence Platform and marketing solutions kick your transfer enrollment efforts into high gear!
Technology, Solutions, and Services
For Enrollment Management Success
Combining marketing automation, predictive modeling, and a managed service approach, the industry’s only Behavioral Intelligence Platform helps you identify, convert, and enroll the right students for your school.
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Built for Student RecruitmentENGAGE is the only marketing automation platform built for student recruitment — enabling you to make personalized and timely connections. Identify your prospective students, connect with them relevantly and convert them into applicants. |
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APPLY and ENROLLEnabled by machine learning, Capture’s predictive models — APPLY and ENROLL — inform important decision making and allow you to optimize your resources throughout the recruitment cycle. |
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Recruitment and Marketing SolutionsDigital advertising, email & SMS marketing, Search consulting, and print & direct mail solutions to help you reach any students anywhere. The only marketing and recruitment solutions powered by the Behavioral Intelligence Platform – from targeting and retargeting prospective students through email addresses, geo-IP, website visits, and on social media to behavioral email series that deliver industry-leading results. |
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An Extension of Your TeamCollaborators, coordinators, communicators and creatives. All working for you. Capture’s platform and solutions are part of a managed service, so our project managers, account executive, digital marketing specialists, content creators, creative designers, data scientists and other industry experts will augment your team. |
Case Study
Increasing Application by 185%
Florida Poly partnered with Capture Higher Ed in 2019 and uses ENGAGE, Capture’s marketing automation software built from the ground up for higher ed recruitment. The school utilizes behavioral data, dynamic content, email capabilities, and other marketing solutions to identify, convert and enroll more of the right students.
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Featured Blog
Climbing Gear: How to Scale the Enrollment Cliff, Part 3 – Focus Your Resources
When we look at the enrollment cliff and the shifting demographics related to population movement, one thing is for sure: climbing our way out of this will require a fundamental shift. You can no longer “root” your efforts in what was successful in the...
Beating the Law of Diminishing Returns in Higher Ed Recruitment
Experts say the $15 billion college recruitment market is experiencing what economists call, the “Law of Diminishing Returns.”
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We want to hear from you
Do you have questions about how Capture is helping universities across the country identify, convert, and enroll the right students for their institutions?