Capture Platform
Deliver the experience students expect from the very first visit
Many prospects check out your site for weeks before they ever fill out a form. With Capture, you can identify them from day one, then power 1:1 experiences across every channel that move prospects to apply 3X faster.
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Only Capture turns behavioral insights into real-time individualization. Automatically.
Most platforms start personalizing after the inquiry. Capture identifies anonymous prospects from the first visit, builds behavioral profiles even before they convert, and enables individualized automation and outreach.
Capture pathways
Never again settle for generic outreach
With Capture, you can deliver a personalized enrollment pathway for every prospect, before they’ve ever submitted a form.
Send the emails that prospects really want
Capture is built to send personalized email series based on your prospects’ real-time behavior, so when a prospect researches your nursing program three times in a week, they actually get contacted about nursing.
Turn visitors into inquiries and applicants with AI-powered chat
Your future students expect real-time answers from an AI chatbot. With Capture Scout, you can proactively engage prospects anytime they land on your site based on their behavioral profile and engagement history, converting visitors to applicants at a 25% average rate.
Have conversations that lead to more commitments
Copilot generates prioritized outreach lists, AI-drafted emails, and 1:1 texting powered by each prospect’s behavioral data, giving counselors everything they need to walk into every interaction with context.
Individualize experiences from the first visit
Capture adapts on-site CTAs, headers, pop-overs, and RFIs based on each visitor’s behavioral profile and funnel stage in real time, so your website responds to prospect interest from the moment they land on your site.
Give every student a landing page built just for them
Fully managed dynamic pages that tailor content based on visitor behavior, funnel stage, and program interest, so anonymous prospects researching your MBA and financial aid see relevant content from the first click.
Ask less. Enroll more.
Short, progressive forms collect data incrementally across visits, converting more visitors by asking for what you need right now instead of everything you’ll ever want.
Capture intelligence
Make every prospect feel
like your only prospect
Capture’s behavioral intelligence adapts in real time to every student’s interests, so they never get a flat, boring blast that feels like it was sent to everyone.
Start capturing the 85% of prospects you’re missing
Create profiles on anonymous website visitors from their first visit so you can tailor their experience before they convert and build relationships on stronger foundations once they self-identify.
Know the full story on every prospect
Capture builds rich behavioral profiles for every visitor in real time, tracking intent timelines, page visits, engagement patterns, and program interests, so every outreach starts with context, not a cold call.
Give your counselors a priority list they can trust
AI-powered scoring ranks every prospect across engagement, affinity, and conversion probability, so your team focuses on the students most likely to enroll, instead of working down a list alphabetically.
Know who’s going to enroll before they even apply
Capture’s predictive models analyze your institution’s behavioral signals to identify the prospects most likely to apply, enroll, or respond to outreach, with 98% accuracy. Get fully set up in less than 30 days.
Easily share prospect data to your CRM
Capture syncs behavioral data in real time back to Slate, Element451, Salesforce, Anthology, Jenzabar, and more, so your CRM always reflects the most complete and up-to-date prospect records, priority scores, and predictive intelligence.
Make strategic decisions when they matter most
Measure and drill down into campaign and cohort performance with executive dashboards for enrollment and marketing leadership. All data updates in real time across every Capture channel, so you can make decisions without waiting on manual pulls or trying to piece together data on the fly.
“The tools are great, but the real value-add are the people”
Capture’s enrollment experts don’t just manage your campaigns. They become invested partners who understand your goals, challenge your assumptions, and work alongside you to hit bigger enrollment targets, year after year.
Everything you need to see students earlier and enroll them faster
From stealth-visitor identification to predictive modeling, Capture gives your team visibility and intelligence that work together as one integrated system.
Connect Capture to your CRM
Real-time, two-way integration with Slate, Ellucian, Salesforce, Anthology, TargetX, and more — no custom dev work required.
Deliver custom dashboards for every role
Give your VPs, enrollment managers, and counseling staff the metrics they need to lead and execute effectively.
Build audiences from behavioral data
Create hyper-targeted campaigns using real behavioral signals instead of demographic assumptions.
Increase conversion rates
Short, intelligent forms that recognize returning prospects and the info they’ve already shared mean fewer questions and higher completion rates.
Individualize experiences with zero heavy lifting
Capture’s dynamic content automatically adapts to behavior in real time without requiring manual page builds or segmentation.
Focus on your best prospects
Priority rankings based on real engagement mean your team never chases students unlikely to enroll.
All your questions, answered.
Capture provides native two-way integration with major CRMs, carrying behavioral context into every system your team already uses. Data flows both directions automatically—no manual exports or IT involvement required.
Counselors love Capture because it makes their jobs so much easier. Daily visitor reports, AI-drafted emails, and complete behavioral timelines take hours of work (or guesswork) off their plates… so they know exactly who to prioritize and why.
We install tracking code on your site that monitors visitor behavior from the first visit. Once students identify themselves (via form, email click, or chat), we match their full behavioral history to their profile.
All behavioral data syncs back to your CRM in real-time and lives in customized dashboards. VPs see enrollment forecasts, counselors see priority lists, and marketing sees attribution data — so everyone gets exactly what they need.
Marketing automation starts after visitors reach out to you. Capture starts as soon as they land on your site—identifying anonymous prospects, building behavioral profiles, and personalizing experiences before they ever fill out a form. That means better behavioral intel… and a better experience for students.
See what enrollment feels like with a
team of experts on your side.
Get a demo and meet the former enrollment VPs who turn behavioral intelligence into results you’re excited to share with your board.