Your Role>University Advancement
Identifying and Engaging Your Future Donors
Your alumni have chosen an online relationship with your institution. Each is unique, each is meaningful, and understanding this relationship is the key to eliminating time wasted on those who are disengaged. Eliminate blind discovery and identify alumni actively interested in giving with best-in-class marketing automation and solutions delivered by experts and built specifically for University Advancement.
How We Do It
By Helping You:
Identify Prospective Donors
Identify your stealth web traffic and measure their engagement.
Connect With Relevance
Deliver personalized experiences throughout the giving cycles.
Reduce Marketing Spend
Eliminate the time and resources spent on disengaged alumni.
Focus your Efforts
Prioritize your time and energy on major gift donors who are most engaged.
Advancement Personas
Know When, Where, and How Donors Engage
More than 80% of alumni activities online are on non-advancement pages. Simply put, alumni maintain a relationship with your institution, not your Advancement page. You must meet alumni where they are!
Technology, Solutions and Services
For Fundraising Success
Combining marketing automation and a managed service approach, the industry’s only Behavioral Intelligence Platform helps you identify and attract the right donors.
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Built for Higher EdENGAGE is a marketing automation platform built for attracting donors – enabling you to make personalized and timely connections. Identify your prospective donors, connect with them relevantly and convert them into contributions |
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Marketing Solutions for AdvancementDigital advertising, email & SMS marketing, and print & direct mail solutions to help you reach any students anywhere. The only marketing and recruitment solutions powered by the Behavioral Intelligence Platform – from targeting and retargeting prospective students through email addresses, geo-IP, website visits, and on social media to behavioral email series that deliver industry-leading results. |
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An Extension of Your TeamCollaborators, coordinators, communicators and creatives. All working for you. Capture’s platform and solutions are part of a managed service, so our project managers, account executive, digital marketing specialists, content creators, creative designers, data scientists and other industry experts will augment your team. |
Featured Service
ENGAGE for Advancement
Powered by behavior intelligence, ENGAGE guides donor experiences by delivering automated, personalized, 1:1 messaging automatically — when alumni and friends want it — without additional resources from your team.
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Featured Blog
NACAC Recap: A Veteran and a Rookie Return from Baltimore
For this year’s edition of Capture Higher Ed’s “NACAC Recap,” we talk to two members of our team who made the trip, one a grizzled NACAC veteran in Geoff Broome, the other a conference rookie, Nicole Bumphrey.
5-Point Checkup: How to Measure and Evaluate Recruitment Marketing Efforts
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game, summertime activity. It is something you should do throughout the recruitment cycle.
Contact us
We want to hear from you
Capture’s experts are ready to partner with your Advancement team to help you meet your fundraising objectives.