the Solutions>Search Consulting
Focus and Optimize Your Search
A new era in student search is upon us. In today’s marketing and recruitment environment, your search requires a more selective, diversified, and creative approach that lets you invest in the qualified, mission-fit prospective students who are most likely to engage.
PROSPECTIVE STUDENT PROFILE
Delivering Engaged, Qualified, Right-Fit Prospects
Capture’s enrollment experts and data scientists examine historical performance, current market trends, and your strategic needs while leveraging machine learning technology to design the profile of your prospective student.
COMPREHENSIVE STUDENT SEARCH
A Sophisticated Strategy for Meeting Your Enrollment Goals
Capture’s comprehensive search strategy includes a multi-year data assessment, market segmentation that appends over 150 variables, and name sourcing from Encoura/ACT, the College Board, and other entities.
MODELING METHODOLOGY
Pinpointing Your Successful Markets with Predictive Models
PROPRIETARY SEARCH SOFTWARE
Incorporating Predictions at the ZIP Code Level
SearchR, Capture’s proprietary search software, forecasts the likelihood of students from a specific ZIP code applying to your school, identifying clusters of students who match specific search criteria.
INTERACTIVITY & TRANSPARENCY
Experts Who Know the Inner Workings of Student Search
Capture’s higher education experts work with your team to understand the actual and aspirational markets and segments that need to be targeted, and overlay 3-5 years of historic enrollment data to create a search strategy that meets your enrollment goals.
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Case Study: University Sees 75% Year-Over-Year Increase in Inquiries
Capture Higher Ed client, Duquesne University in Pittsburgh, set aggressive goals to grow new undergraduate student enrollment in 2022.
Driving Email Clicks: Does Putting a First Name in the Subject Line or Body Work?
Capture’s data team studied the question: Does first name personalization in the email subject line and email body improve click rates?
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Learn how you can search based on your enrollment objectives and pinpoint your most successful markets.