Search Consulting - Capture Higher Ed

PROSPECTIVE STUDENT PROFILE

Delivering Engaged, Qualified, Right-Fit Prospects

Capture’s enrollment experts and data scientists examine historical performance, current market trends, and your strategic needs while leveraging machine learning technology to design the profile of your prospective student.

COMPREHENSIVE STUDENT SEARCH

A Sophisticated Strategy for Meeting Your Enrollment Goals

Capture’s comprehensive search strategy includes a multi-year data assessment, market segmentation that appends over 150 variables, and name sourcing from Encoura/ACT, the College Board, and other entities.

MODELING METHODOLOGY

Pinpointing Your Successful Markets with Predictive Models

Capture’s Predictive Models use hundreds of historical, demographic and behavioral data points to optimize your search and help you shape your class! Managed by a data science team and powered by machine learning, our predictive models pinpoint students who are most likely to apply to your institution.

PROPRIETARY SEARCH SOFTWARE

Incorporating Predictions at the ZIP Code Level

SearchR, Capture’s proprietary search software, forecasts the likelihood of students from a specific ZIP code applying to your school, identifying clusters of students who match specific search criteria.   

INTERACTIVITY & TRANSPARENCY

Experts Who Know the Inner Workings of Student Search

Capture’s higher education experts work with your team to understand the actual and aspirational markets and segments that need to be targeted, and overlay 3-5 years of historic enrollment data to create a search strategy that meets your enrollment goals.

3 High-Converting Campaigns our Clients are Running Right Now

Feb 5 Most enrollment decisions begin long before a student ever clicks “submit application”. But in that quiet stretch of research, comparison, and consideration — what we call the dark funnel — the institutions that show up first, and show up relevantly, don’t just earn attention. They earn an advantage. The three campaigns below aren’t just personalized – they’re precise. These institutions are among the many using Capture to identify high-intent prospects to activate messaging at the […] Read more

Cookie Cutter Doesn’t Cut It: A Year-Round Playbook for Hyper-Personalized Enrollment Marketing

Jan 27 Competing for your prospect’s attention is a digital battlefield. And your generic “Dear [FirstName]” email has already lost the war. Recent research found that 73% of consumers expect companies to understand their unique needs and expectations. For Gen Z students—digital natives who’ve grown up with Netflix recommendations and Spotify’s “Discover Weekly”—this expectation is the baseline. Yet 67% of prospects say personalized communication influences […] Read more

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