the Solutions>Search Consulting
Focus and Optimize Your Search
A new era in student search is upon us. In today’s marketing and recruitment environment, your search requires a more selective, diversified, and creative approach that lets you invest in the qualified, mission-fit prospective students who are most likely to engage.
PROSPECTIVE STUDENT PROFILE
Delivering Engaged, Qualified, Right-Fit Prospects
Capture’s enrollment experts and data scientists examine historical performance, current market trends, and your strategic needs while leveraging machine learning technology to design the profile of your prospective student.
COMPREHENSIVE STUDENT SEARCH
A Sophisticated Strategy for Meeting Your Enrollment Goals
Capture’s comprehensive search strategy includes a multi-year data assessment, market segmentation that appends over 150 variables, and name sourcing from Encoura/ACT, the College Board, and other entities.
MODELING METHODOLOGY
Pinpointing Your Successful Markets with Predictive Models
PROPRIETARY SEARCH SOFTWARE
Incorporating Predictions at the ZIP Code Level
SearchR, Capture’s proprietary search software, forecasts the likelihood of students from a specific ZIP code applying to your school, identifying clusters of students who match specific search criteria.
INTERACTIVITY & TRANSPARENCY
Experts Who Know the Inner Workings of Student Search
Capture’s higher education experts work with your team to understand the actual and aspirational markets and segments that need to be targeted, and overlay 3-5 years of historic enrollment data to create a search strategy that meets your enrollment goals.
Related articles
Read more about us …
NACAC Recap: A Veteran and a Rookie Return from Baltimore
For this year’s edition of Capture Higher Ed’s “NACAC Recap,” we talk to two members of our team who made the trip, one a grizzled NACAC veteran in Geoff Broome, the other a conference rookie, Nicole Bumphrey.
5-Point Checkup: How to Measure and Evaluate Recruitment Marketing Efforts
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game, summertime activity. It is something you should do throughout the recruitment cycle.
Contact us
We Want to Hear from You
Learn how you can search based on your enrollment objectives and pinpoint your most successful markets.