Increase Applications and Conversions
Together with Behavioral Intelligence we open the door for students.
Increase enrollments by generating more meaningful engagements and targeting your messaging based on a student’s needs. Capture’s Behavioral Intelligence Platform for community college recruitment lets you personalize digital connections that are better than a high school visit.
Connect with relevance.
Deliver customized, timely and relevant experiences at each step of the student’s enrollment process.
Recruit diverse student populations.
Offer automated, personalized communication to prospective students of all ages, from 14 to 64.
Reduce your marketing spend per student.
Reduce the time and cost required to create quick and meaningful relationships with prospective students.
Convert your applicants into enrollments.
Communicate and influence specific, important outcomes, including completing an application and enrolling.
Reimagining Community College Recruitment
Unlike four-year colleges and universities, technical and community college recruitment strategies often do not involve working with their prospective students until those students apply. Most of their inquiries come through applications. But that’s changing.
One of Capture’s community college partners is using marketing automation and a multi-channel approach facilitated by the Behavioral Intelligence Platform to reinvent community college recruiting. The results have been identifying and converting more students earlier in the enrollment funnel while reducing the institution’s marketing spend per student.
The Capture Difference
Team of Experts: Capture’s enrollment experts, creative staff, data scientists and more work as an extension of your team.
Built for You: The marketing automation on Capture’s Behavioral Intelligence Platform is specifically for higher ed recruitment.
Measured Results: Daily, weekly and quarterly metrics within your enrollment dashboard track your progress, from net tuition revenue to campaign conversion rates.
Innovation: Capture creates, refines and measures the tools and strategies for higher ed recruitment in a digital environment.
Capture offers Community Colleges a managed service. The professionals who will help you get the most out of the Behavioral Intelligence Platform include your:
- Account Executive: Enrollment experts who serve as the primary contact to create your strategies, assess your performance metrics, and guide the building and implementation of your Partner Success Plan.
- Project Manager: To ensure efficient approval, launch and optimization of campaigns as well as plan and organize your process.
- Designers: To ensure adherence to your university’s brand standards and guidelines while delivering multi-channel design work.
- Communication Specialists: To provide creative editorial execution in every marketing channel while continuously improving and optimizing your campaigns.