Engaging Donors with Meaningful Outreach … In Their Timeframe

A flagship state university in the Southeast partnered with Capture to meet alumni where they choose to engage (online) and when they choose to engage (when they’re ready). In a recent gift and estate planning initiative, alumni visiting the university’s website were served a Progressive ID form, or PID form, asking: “Want to know other ways you can support your alma mater? Let us be a resource.”

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