How do you predict behavior in unpredictable times? Like many institutions of higher learning, the University of the Cumberlands was trying to do just that as COVID-19 changed the landscape for prospective students across the country. No longer could Cumberlands rely on tried and true methods to provide insights as to who was most likely to enroll. It was time to try something new.
Using ENGAGE to measure 100% of all visitor traffic to the university’s website, Capture deployed an admitted student survey tool. Whenever an admitted student visited two or more Cumberlands web pages at its edu site, a short survey form displayed to the web visitor.