Social Media and Branding: How One School Made Sports a ‘Content Hub’
Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students — but those students’ friends. Birmingham’s Samford University became a real trailblazer when it comes to social media: they were the first...
How to Attract and Help the Adult Learner
This time of year, students everywhere are doubling down on researching colleges. They buy books to help them make the right choices — and there are choices to be made. We might think we know what those choices are: what to major in, which prerequisite courses to...
The Four Kinds of Students Interested in MPS Programs
Within the next seven years, master’s degrees will account for nearly a third of all postsecondary degrees. But unlike the tremendous growth in awarded master’s degrees over the past two decades, this new increase will come from Master of Professional Studies (MPS)...
More Knowledge or a Better Job? The Debate Over an Efficient Education
An ongoing argument in higher education concerns what students need from a college education? A broad liberal arts education? Or a career-related education? Or both? When I taught community college as an adjunct professor, I taught basic composition. One might expect...
How Colleges and College Towns Are Teaming Up
When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name the town it resides in? The answer is South Bend, Indiana. Now another question: what do you imagine the relationship between...
The Perfect Storm: New Challenges for Robust College Enrollment
Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown over the decades as recessions have plagued America and, thereby, its higher education institutions. That, coupled...
