Tag: Graduate Recruitment
How to Navigate the Decline in International Graduate Enrollment
November 26, 2019 | Graduate & Professional Studies
American higher education is regarded as part of that “shining city upon a hill” as expressed by President Ronald Reagan in his farewell address. Long…
Social Media and Branding: How One School Made Sports a ‘Content Hub’
November 21, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…
How to Attract and Help the Adult Learner
November 4, 2019 | Disrupting Enrollment, Graduate & Professional Studies
This time of year, students everywhere are doubling down on researching colleges. They buy books to help them make the right choices — and there…
The Four Kinds of Students Interested in MPS Programs
October 24, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Within the next seven years, master’s degrees will account for nearly a third of all postsecondary degrees. But unlike the tremendous growth in awarded master’s…
More Knowledge or a Better Job? The Debate Over an Efficient Education
October 3, 2019 | Graduate & Professional Studies, Higher Education Marketing Trends
An ongoing argument in higher education concerns what students need from a college education? A broad liberal arts education? Or a career-related education? Or both?…
Diminishing Returns: Spending More Money to Get More Students? Why?
September 19, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…
How Colleges and College Towns Are Teaming Up
When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name…
The Perfect Storm: New Challenges for Robust College Enrollment
September 11, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown…
Craft A Marketing Campaign to Boost Your Online Enrollments
September 4, 2019 | Graduate & Professional Studies
In 2015 — not that long ago, really — the Online Learning Consortium published a report where they found that online enrollments continued to outpace overall…
Are Nontraditional Students the New Normal?
August 28, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Back in a September episode Morning Edition, NPR reported on some research surrounding nontraditional students and “the new normal” when it comes to enrollment demographics.…