Tag: Undergraduate Recruitment
How to Attract and Help the Adult Learner
November 4, 2019 | Disrupting Enrollment, Graduate & Professional Studies
This time of year, students everywhere are doubling down on researching colleges. They buy books to help them make the right choices — and there…
Capture’s Behavioral Intelligence Platform: What Does It Run On?
(In Part 2 of our blog series explaining Capture Higher Ed’s Behavioral Intelligence Platform, BIP, we answer the question: What is Behavioral Intelligence?) Researching options…
Where to Start with Online Video Marketing
October 25, 2019 | Higher Education Marketing Trends
Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…
Under Pressure: A Look at Inside Higher Ed’s 2019 Admissions Survey
October 1, 2019 | Higher Education Marketing Trends
On the first day of autumn, I was looking over a summary of Inside Higher Ed’s 2019 Survey of College and Admissions Officers. Written by…
Diminishing Returns: Spending More Money to Get More Students? Why?
September 19, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…
How Colleges and College Towns Are Teaming Up
When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name…
The Perfect Storm: New Challenges for Robust College Enrollment
September 11, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown…
Are Nontraditional Students the New Normal?
August 28, 2019 | Disrupting Enrollment, Graduate & Professional Studies
Back in a September episode Morning Edition, NPR reported on some research surrounding nontraditional students and “the new normal” when it comes to enrollment demographics.…
How to Save Thousands on Your Direct Mail Spend
August 13, 2019 | Higher Education Marketing Trends, Predictive Modeling in Higher Education
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…
A Case for Experimentation in Enrollment Management
August 10, 2019 | Disrupting Enrollment
In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It…