Tag: Undergraduate Recruitment

Episode 07 – The Promise of Higher Education

Episode 07 – The Promise of Higher Education

 It's 2020! In this episode, the Buzz Crew takes a look at new trends for a new decade. It's also time to reflect ,…

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Social Media and Branding: How One School Made Sports a ‘Content Hub’

Branding: it’s what we do now. Here’s a story of how one small college in Alabama got the attention of not only their students —…

How to Attract and Help the Adult Learner

How to Attract and Help the Adult Learner

This time of year, students everywhere are doubling down on researching colleges. They buy books to help them make the right choices — and there…

Where to Start with Online Video Marketing

Where to Start with Online Video Marketing

Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges…

Under Pressure: A Look at Inside Higher Ed’s 2019 Admissions Survey

Under Pressure: A Look at Inside Higher Ed’s 2019 Admissions Survey

On the first day of autumn, I was looking over a summary of Inside Higher Ed’s 2019 Survey of College and Admissions Officers. Written by…

Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied…

How Colleges and College Towns Are Teaming Up

How Colleges and College Towns Are Teaming Up

When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name…

The Perfect Storm: New Challenges for Robust College Enrollment

The Perfect Storm: New Challenges for Robust College Enrollment

Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown…

Are Nontraditional Students the New Normal?

Are Nontraditional Students the New Normal?

Back in a September episode Morning Edition, NPR reported on some research surrounding nontraditional students and “the new normal” when it comes to enrollment demographics.…

How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more…