How to Attract and Help the Adult Learner
This time of year, students everywhere are doubling down on researching colleges. They buy books to help them make the right choices — and there are choices to be made. We might think we know what those choices are: what to major in, which prerequisite courses to...
Where to Start with Online Video Marketing
Banner ads are a great way to get your message out, but online video marketing is quickly on the rise, according to studies like this. Colleges and universities not only need to use video, but they need to know how to use it for their specific goals. But why invest in...
Under Pressure: A Look at Inside Higher Ed’s 2019 Admissions Survey
On the first day of autumn, I was looking over a summary of Inside Higher Ed’s 2019 Survey of College and Admissions Officers. Written by Scott Jaschik, the article begins by detailing a singular, notable change. In previous years, the survey, conducted by Gallup,...
How Colleges and College Towns Are Teaming Up
When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name the town it resides in? The answer is South Bend, Indiana. Now another question: what do you imagine the relationship between...
The Perfect Storm: New Challenges for Robust College Enrollment
Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown over the decades as recessions have plagued America and, thereby, its higher education institutions. That, coupled...
Are Nontraditional Students the New Normal?
Back in a September episode Morning Edition, NPR reported on some research surrounding nontraditional students and “the new normal” when it comes to enrollment demographics. Here’s what it looks like. Out of 17 million enrolled undergraduate students, one in five is...
