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How to Identify and Engage Website Visitors from Other Institutions

How to Identify and Engage Website Visitors from Other Institutions

As the traditional college-aged population continues to shrink and the competition for new undergraduates intensifies, enrollment leaders are leaning more heavily than ever into the graduate and transfer markets. But these audiences bring unique challenges, especially...
Vegas Baby! Capture Is Headed to Slate Summit 2025

Vegas Baby! Capture Is Headed to Slate Summit 2025

Viva Las Vegas! Slate Summit 2025 is right around the corner, and Capture Higher Ed is doubling down on innovation and integration in the heart of the Strip. We’re counting down the days to this year’s Slate Summit at Caesars Forum — a premier gathering for...
The 2025 NAGAP Recap — Insights from San Francisco

The 2025 NAGAP Recap — Insights from San Francisco

Fresh off my first NAGAP Graduate Enrollment Management Summit, I can say this: the conversations happening around graduate recruitment are evolving fast — and everyone’s trying to keep up. It was energizing to meet so many GEM professionals in San Francisco,...
Reinforcements: Enhancing Your Admissions Team with Expert Service

Reinforcements: Enhancing Your Admissions Team with Expert Service

While burnout and turnover on the admissions team certainly isn’t new, everything was heightened and exacerbated in the years since the pandemic. Staff shortages and supply chain issues hindered campuses greatly as they struggled for a return to normalcy. To...
The 2025 NAGAP Recap — Insights from San Francisco

Capture Is Headed to NAGAP 2025 — Let’s Connect in San Francisco!

The 2025 NAGAP Graduate Enrollment Management Summit is next week, and Capture Higher Ed is excited to be among the expected 800 GEM professionals at the San Francisco Marriott Marquis! You can find us at Booth #208.  Representing Capture at this year’s Summit will be...
The Transfer Tide is Turning … Is Your Strategy?

The Transfer Tide is Turning … Is Your Strategy?

In the past, transfer students were often the most overlooked opportunity in higher education. But that appears to be changing. According to the National Student Clearinghouse Research Center, transfer enrollment grew by 4.4% in fall 2024 compared to the previous...
5 Must-Dos for Measuring Your Recruitment Marketing Year-Round

5 Must-Dos for Measuring Your Recruitment Marketing Year-Round

Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It’s something you should do throughout the recruitment cycle. Knowing which strategies are moving the needle, which ones need fine-tuning, and which should...
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