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Email Marketing: How Long Should Your Emails Be?

Email Marketing: How Long Should Your Emails Be?

When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention.  The length of emails — defined...
Student Engagement: Connecting the Dots from Visitors to Content

Student Engagement: Connecting the Dots from Visitors to Content

In a recent article for Inside Higher Ed, leading enrollment marketing strategist Gil Rogers offered three digital rules he feels universities should break when trying to fix their student engagement plan in a “post-COVID world.”  “… we need to continue and expand...
NAGAP Recap: A Whirlwind in the Windy City

NAGAP Recap: A Whirlwind in the Windy City

Returning home from NAGAP’s 2022 Graduate Enrollment Management Summit in Chicago — a whirlwind of smiles, connections, well-wishes and presentations — I feel excited about the work ahead and, as always, so impressed with my colleagues in the graduate enrollment...
Recruiting Graduate Students Based on Interactions and Engagement

Recruiting Graduate Students Based on Interactions and Engagement

Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with prospects who have already experienced the enrollment process as an undergrad. With...
How to Climb Higher Ed’s Impending Demographic Cliff

How to Climb Higher Ed’s Impending Demographic Cliff

State governors, university presidents and, certainly, anyone working in college enrollment have seen it coming for years. Projected to begin in 2025 (and likely continuing for decades), a “demographic cliff” for higher education is coming to the United States in the...
No Rock Unturned: 7 Search Strategies for Your Graduate Programs

No Rock Unturned: 7 Search Strategies for Your Graduate Programs

With more institutions leaning on graduate offerings to offset looming declines in undergraduate enrollment, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. During a...
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