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Desire Paths Revisited: Recruiting Students in Low Friction

Desire Paths Revisited: Recruiting Students in Low Friction

During a recent glance through the Capture blog archives, our editors came upon this piece written six years ago this month by Capture’s then Vice President of Data Science Thom Golden, Ph.D. The “Desire Path” remains such a potent metaphor for the...
6 Tips for Creating Effective Enrollment Marketing Emails

6 Tips for Creating Effective Enrollment Marketing Emails

Over the years, Capture Higher Ed has created hundreds of thousands of emails sent to high school students and their families on behalf of our client institutions. We’ve learned a lot about best practices along the way. Here are six things to keep in mind as you...
NAGAP Recap: A Strong Sense of Solidarity in the Big Apple

NAGAP Recap: A Strong Sense of Solidarity in the Big Apple

Attending a conference in the Big Apple is always Big Fun, and the NAGAP Graduate Enrollment Management Summit at the New York Marriott Marquis in April was no exception. I loved wandering Time Square, catching a Broadway show, grabbing some slices at the local pizza...
The Dynamic Toaster: Guiding Student Experiences on Your Website

The Dynamic Toaster: Guiding Student Experiences on Your Website

A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 4.4 million toasters...
How to Target Website Visitors from Other Institutions

How to Target Website Visitors from Other Institutions

Facing a dramatic drop in the traditional, college-aged population coupled with declining demand for higher education, university enrollment offices are looking to the graduate and transfer markets with unprecedented urgency. But identifying prospective transfer and...
7 Essential Search Strategies for Your Graduate Enrollment Efforts

7 Essential Search Strategies for Your Graduate Enrollment Efforts

With more institutions leaning on graduate enrollment to offset looming declines in undergrad admissions, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. The following...
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