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Advancing Enrollment Management Through Professional Development

Advancing Enrollment Management Through Professional Development

As everyone who works in enrollment management knows all too well — and likely are tired of hearing about it — colleges and universities face a myriad of challenges in today’s highly competitive landscape. The need for effective recruitment marketing strategies...
Four Tips for Navigating the Census Conversation with Leadership

Four Tips for Navigating the Census Conversation with Leadership

Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Creating a Winning Recruitment Marketing Plan – A Capture Checklist

Creating a Winning Recruitment Marketing Plan – A Capture Checklist

A comprehensive recruitment marketing strategy requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university.   When you understand the needs and aspirations of...
Seven Potential Ways to Enhance Student Recruitment Using Chatbots 

Seven Potential Ways to Enhance Student Recruitment Using Chatbots 

Incorporating chatbots and virtual assistants into the student recruitment process is gaining traction in the enrollment management space. While still not reliable, these tools have the potential to provide personalized assistance, answer frequently asked questions,...
The Financial and Tech Habits of College Students

The Financial and Tech Habits of College Students

Understanding how college students handle their finances and technology is important for institutions because it helps them cater to the needs and preferences of this demographic. To get some insight, let’s dive into the key findings from a comprehensive...
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