Grow Transfer and Grad Enrollment by Targeting Website Visitors from Other Institutions
Facing a dramatic drop in the traditional, college-aged population coupled with declining demand for higher education, university enrollment offices are looking to the graduate and transfer markets with unprecedented urgency. But identifying prospective transfer and...
Student Engagement: Connecting the Dots from Visitors to Content
In a recent article for Inside Higher Ed, leading enrollment marketing strategist Gil Rogers offered three digital rules he feels universities should break when trying to fix their student engagement plan in a “post-COVID world.” “… we need to continue and expand...
NAGAP Recap: A Whirlwind in the Windy City
Returning home from NAGAP’s 2022 Graduate Enrollment Management Summit in Chicago — a whirlwind of smiles, connections, well-wishes and presentations — I feel excited about the work ahead and, as always, so impressed with my colleagues in the graduate enrollment...
Recruiting Graduate Students Based on Interactions and Engagement
Did you know 75% of potential graduate students bypass traditional marketing attempts and go directly online? This creates challenges for both identifying and engaging with prospects who have already experienced the enrollment process as an undergrad. With...
Capture’s Integration with Slate: Automating Processes, Driving Enrollment
Capture Higher Ed’s technology integration with Slate by Technolutions allows colleges and universities to receive Capture Behavioral Intelligence data and engagement scores on prospective students into the Slate CRM quickly and seamlessly. What does it mean for our...
How to Climb Higher Ed’s Impending Demographic Cliff
State governors, university presidents and, certainly, anyone working in college enrollment have seen it coming for years. Projected to begin in 2025 (and likely continuing for decades), a “demographic cliff” for higher education is coming to the United States in the...
