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Beating the Law of Diminishing Returns in Higher Ed Recruitment

Beating the Law of Diminishing Returns in Higher Ed Recruitment

Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges at the outset of 2023. It doesn’t help that some experts feel...
AI-Generated Writing: A Hot Take from the Village Luddite on ChatGPT

AI-Generated Writing: A Hot Take from the Village Luddite on ChatGPT

Over the holidays, while many of us were snug in our beds, settling our brains, envisioning dancing sugar plums and whatnot, those still paying attention to the world began sharing the wonders of the new, freely accessible AI application called ChatGPT, a chatbot...
Downtime: Holiday Break Is a Time for Renewal

Downtime: Holiday Break Is a Time for Renewal

It’s the end of a fast-paced fall semester and — as students pack up and head home for the holiday break and your team members clear their heads from fall travel, campus visit days and reading applications — it’s time for you to stop, evaluate and renew for the spring...
Trending: TikTok for University Brand Awareness and Marketing

Trending: TikTok for University Brand Awareness and Marketing

If there’s one thing you can count on for 2023 it’s that your prospective students will be on TikTok, the rapidly growing social media platform that allows its 1.5 billion users to create, share and discover short video content.   Don’t just take my word for it. Look...
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