The Dynamic Toaster: Guiding Student Experiences on Your Website
A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 8 million toasters...
3 Ways to Use Reddit in Your Social Media Strategy
Reddit has been described as the big risk, big reward platform that Generation Z often prefers. How can higher ed marketers use it in their social media strategy? Let’s take a look. We all know Gen Z highly values authenticity. Reddit, the third most-visited website...
Empowering Your Students to be Social Media Ambassadors
Does your 2025 social media plan employ the talents of student ambassadors? Well, it should! Your students probably know the interworking of your campus better than you do. And, let’s be honest, they also keep up with the trends better. Having a handful of students to...
7 Strategies to Supercharge Your Graduate Enrollment Search
With more institutions leaning on graduate enrollment to offset declines in undergraduate admissions, it’s never been more important to have a strategic, forward-focused search strategy to support new graduate programs as well as existing programs. The following are...
Mobile Mind Shift: 5 Digital Strategies to Impact Your Recruitment Funnel
Your prospective students are experiencing a mobile mind shift. Their expectation? The ability to access any information or service about your campus on their mobile device at the precise moment they need it. That means full integration of all digital assets,...
Aha! Admissions Moment: Adapting to Prospective Student ‘Desire Paths’
It was the 2017 NACAC National Conference in Boston and, as Vice President for Admissions and Financial Aid at Colby-Sawyer College, Anna Miner was researching possible recruitment marketing technologies and vendors to help elevate her team’s effectiveness. She...
