Beating the Law of Diminishing Returns in Higher Ed Recruitment
Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges at the outset of 2023. It doesn’t help that some experts feel...
Climbing Gear: How to Scale the Enrollment Cliff, Part 2 – Campus Visits, Virtual Tours and Relevance
When I compare my 25 years of service on college campuses with what I see happening today, I notice one item in the recruitment cycle has remained unchanged. If you get your prospective student to engage with you — during high school visits, or college fairs, or via...
AI-Generated Writing: A Hot Take from the Village Luddite on ChatGPT
Over the holidays, while many of us were snug in our beds, settling our brains, envisioning dancing sugar plums and whatnot, those still paying attention to the world began sharing the wonders of the new, freely accessible AI application called ChatGPT, a chatbot...
Climbing Gear: How to Scale the Enrollment Cliff, Part 1 – Innovative Search and Travel
Higher education has faced many challenges over the years. But this feels different. The college recruitment landscape is changing physically … and not just because of the lasting effects of COVID-19 on enrollment. In the coming years, there is simply not going to be...
Downtime: Holiday Break Is a Time for Renewal
It’s the end of a fast-paced fall semester and — as students pack up and head home for the holiday break and your team members clear their heads from fall travel, campus visit days and reading applications — it’s time for you to stop, evaluate and renew for the spring...
Trending: TikTok for University Brand Awareness and Marketing
If there’s one thing you can count on for 2023 it’s that your prospective students will be on TikTok, the rapidly growing social media platform that allows its 1.5 billion users to create, share and discover short video content. Don’t just take my word for it. Look...
