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3 Ways to Improve Your Digital Marketing for Graduate Recruitment

3 Ways to Improve Your Digital Marketing for Graduate Recruitment

In recent years, universities and colleges have turned increasingly to digital marketing channels to attract prospective graduate students. As more traditional methods prove less effective in reaching this increasingly picky group of students, institutions recognize...
What’s Driving Changes in Recruitment Marketing?

What’s Driving Changes in Recruitment Marketing?

Between changes in student search, upheaval in federal financial aid, shifting prospective student demographics, growing cost concerns among families, the massive digital transformation in student recruiting, and much more … the vastness of the higher ed landscape and...
NAGAP Recap 2024: GEM Summit in Derby City Was a Winning Ticket

NAGAP Recap 2024: GEM Summit in Derby City Was a Winning Ticket

Graduate enrollment professionals from across the country descended on Capture Higher Ed’s hometown of Louisville, Ky., last month for the 2024 version of the NAGAP Graduate Enrollment Management Summit. It was only a week from the 150th running of the Kentucky Derby...
Shopping for Marketing Automation? Here’s What to Avoid

Shopping for Marketing Automation? Here’s What to Avoid

While adopting marketing automation can bring significant value to higher education enrollment and marketing teams, there are also challenges institutions may encounter. Here are seven common pitfalls and ways to avoid them. Pitfall No. 1 Jumping into marketing...
A Local Guide to Louisville: NAGAP Edition

A Local Guide to Louisville: NAGAP Edition

Loo-a-vul. Luh-vul. Loo-ee-ville. Loo-uh-ville. No matter how you say it, Louisville is a great place to visit, and Capture Higher Ed would know. It’s where we call home. While you’re in town for the NAGAP 2024 Graduate Enrollment Management Summit, let us be your...
Trends in Graduate Recruitment: Navigating the Shifting Demographics

Trends in Graduate Recruitment: Navigating the Shifting Demographics

The graduate recruitment landscape is continuously evolving, with significant shifts in enrollment patterns and demographics shaping the future of higher education. Understanding the diverse needs and aspirations of your prospective graduate students becomes paramount...
Funnel Vision … and the Rise of CRMs for Enrollment Management

Funnel Vision … and the Rise of CRMs for Enrollment Management

In the pre-CRM era, recruitment teams often relied on paper files and endless spreadsheets, with handwritten notes scattered across desks and filing cabinets overflowing with applications.  It was not until the late 1990s that CRM technology — by this point already...
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