Advancing Enrollment Management Through Professional Development
As everyone who works in enrollment management knows all too well — and likely are tired of hearing about it — colleges and universities face a myriad of challenges in today’s highly competitive landscape. The need for effective recruitment marketing strategies...
Resourcing for Success: Aligning Your Marketing and Recruitment Teams
Generational demographic changes, a decrease in demand for a college education, and a slew of other massive shifts in the higher ed recruitment landscape have made declining enrollment and fierce competition for students the market norm. According to the Higher...
Four Tips for Navigating the Census Conversation with Leadership
Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Nine Ways to Harness the Power of Data and Analytics in Your Student Recruitment
Data and analytics make up the fuel that drives modern recruitment marketing and enrollment management, offering valuable insights and informed decision-making. They feed the predictive models that guide your recruiting efforts; they tell you whom to reach out to,...
Creating a Winning Recruitment Marketing Plan – A Capture Checklist
A comprehensive recruitment marketing strategy requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university. When you understand the needs and aspirations of...
Seven Potential Ways to Enhance Student Recruitment Using Chatbots
Incorporating chatbots and virtual assistants into the student recruitment process is gaining traction in the enrollment management space. While still not reliable, these tools have the potential to provide personalized assistance, answer frequently asked questions,...
