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Higher Education Marketing: What Does Success Look Like?

Higher Education Marketing: What Does Success Look Like?

The world of higher education marketing and recruitment has been forced into a hyper-transformative space as we continue to adapt to the changes the pandemic brought us in 2020. Enrollment leaders are now finding more ways to make every digital and personal...
12 C’s for Enrollment Leaders: Part 2, Taking the Next Step

12 C’s for Enrollment Leaders: Part 2, Taking the Next Step

College and university enrollment leaders have a ton on their plates this time of year. Questions surrounding the current state of the fall 2022 enrollment funnel are compounded by the need to enroll new students for the spring semester. This can bring a certain level...
500 Million Lessons Learned About Email Marketing

500 Million Lessons Learned About Email Marketing

As part of any good enrollment marketing and recruitment plan, there are several platforms that are being utilized today. Digital Advertising was growing at a steady rate before the COVID-19 pandemic, but now it has grown exponentially. Even with some normalcy this...
6 Tips for Improving Your Enrollment Email Marketing

6 Tips for Improving Your Enrollment Email Marketing

Undergraduate and graduate enrollment offices across the country are looking for more impact from their email marketing. Today’s prospective students — both high school students and graduate school candidates — are marketing savvy and less receptive to the traditional...
Helping New Enrollment Staff Integrate into Your Team

Helping New Enrollment Staff Integrate into Your Team

August brings new life and vitality to college campuses all over the world. New students enrolling for the first time are full of promise and energy, and returning students are excited to resume their academic studies and catch up with friends. This is also a time of...
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