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Go for Launch: ‘Houston, we’re headed to NACAC’

Go for Launch: ‘Houston, we’re headed to NACAC’

Capture Higher Ed’s crew of enrollment management experts are packing up their shuttle craft and preparing to fly down to Space City next month for NACAC 2022 in Houston, Sept. 22-24. “Mission: Identify, Convert, and Enroll is a go …” and we look forward to connecting...
Panel Discussion: Measuring Your Enrollment Marketing Technology

Panel Discussion: Measuring Your Enrollment Marketing Technology

As universities increasingly use an array of technologies for their enrollment operations, it is sometimes difficult to measure how effective they are … both individually and as part of an overall “tech stack.” That’s why Capture Higher Ed convened an impressive panel...
Capture Listed in Four Categories of Eduventures 2022 Tech Landscape

Capture Listed in Four Categories of Eduventures 2022 Tech Landscape

Capture Higher Ed’s platform, services and diverse array of marketing solutions address specific issues throughout an institution’s recruitment cycle. Our products often complement those of other vendors and our clients often express appreciation over our willingness...
Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’

Inside Higher Ed Editor Outlines ‘Top 10 Issues in Admissions’

INNOVATE 2022, Capture Higher Ed’s virtual conference for enrollment management and marketing professionals, opened with a presenter who likely needed no introduction for those working in higher education. For more than 20 years, Inside Higher Ed co-founder and...
Lessons of St. Catharine: A President Discusses Crisis Leadership and the Demographic Cliff

Mentoring Women: ‘You’re Going to Make a Great President Someday’

From elementary school teacher … to stay-at-home mom grad student … to the variety of higher education leadership positions that led to becoming a university president … Dr. Cindy Gnadinger benefitted from powerful mentorship. During a wide-ranging conversation with...
Driving Email Clicks: Does Putting a First Name in the Subject Line or Body Work?

Email Marketing: How Long Should Your Emails Be?

When students open an email from your school, give them some substance to read. While it seems a long message will turn off a potential student, if an email is too short it may not provide enough information to be worth their attention.  The length of emails — defined...
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