


Beating the Law of Diminishing Returns in Higher Ed Recruitment
Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges at the outset of 2023. It doesn’t help that some experts feel...
Climbing Gear: How to Scale the Enrollment Cliff, Part 2 – Campus Visits, Virtual Tours and Relevance
When I compare my 25 years of service on college campuses with what I see happening today, I notice one item in the recruitment cycle has remained unchanged. If you get your prospective student to engage with you — during high school visits, or college fairs, or via...
Climbing Gear: How to Scale the Enrollment Cliff, Part 1 – Innovative Search and Travel
Higher education has faced many challenges over the years. But this feels different. The college recruitment landscape is changing physically … and not just because of the lasting effects of COVID-19 on enrollment. In the coming years, there is simply not going to be...
Ten Critical Strategies for Maximizing 2023 Enrollment Success
Faced with the massive disruptions caused by a worldwide pandemic, staffing shortages, an economic downturn, and a looming demographic cliff, higher education enrollment and marketing leaders have been forced to adapt quickly and constantly over the past few years. As...
Trending: TikTok for University Brand Awareness and Marketing
If there’s one thing you can count on for 2023 it’s that your prospective students will be on TikTok, the rapidly growing social media platform that allows its 1.5 billion users to create, share and discover short video content. Don’t just take my word for it. Look...
Personalization Matters, Part 2: A Client and Expert Discuss Student Recruitment
In Part 2 of Capture Higher Ed’s new vlog series, Personalization Matters, we hear from a Capture Higher Ed client and a Capture digital advertising expert on personalized recruitment and marketing. In this first video, Chevy Freiburger, Vice President for...