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Decoding Recruitment Marketing ROI, Part 1: Closing the Strategy Loop

Decoding Recruitment Marketing ROI, Part 1: Closing the Strategy Loop

The higher education recruitment landscape has become fiercely competitive. As enrollment and marketing leaders, you know that attracting and enrolling the right students can make or break your institution’s success — but how do you measure the effectiveness of...
How to Identify and Engage Website Visitors from Other Institutions

How to Identify and Engage Website Visitors from Other Institutions

Facing a dramatic drop in the traditional, college-aged population coupled with declining demand for higher education, university enrollment offices are looking to the graduate and transfer markets with unprecedented urgency. But identifying prospective transfer and...
Excited, Energized and Eager: Reflections on MIDWest Conference 2024

Excited, Energized and Eager: Reflections on MIDWest Conference 2024

When I heard MIDWest Conference 2024 was going to be in Dubuque, Iowa, I was thrilled for the opportunity to showcase the place I get to call home! In true Midwest fashion, last week’s conference was a warm, welcoming gathering of professionals dedicated to shaping...
Focusing Your Transfer Enrollment Strategy: A Capture Checklist

Focusing Your Transfer Enrollment Strategy: A Capture Checklist

Transfer students can be knowledgeable consumers of college — more knowledgeable than first-time freshmen. This isn’t their first rodeo. They may not want to be talked to like a student who has never been to college before. Universities must apply a transfer...
Begin With the End: Developing Measurable Recruitment Marketing Goals

Begin With the End: Developing Measurable Recruitment Marketing Goals

A critical misstep recruitment and marketing teams often make is starting the planning process by asking, “What will we do?” before establishing, “What are we trying to do?” As enrollment leaders, you must establish quantifiable recruitment marketing goals that are...
Recruiting Transfer Students: Essential Questions and Strategies

Recruiting Transfer Students: Essential Questions and Strategies

At a time when higher education has seen mostly across-the-board declines in transfers, universities need transfer students more than ever. That means, as enrollment and marketing leaders, you cannot afford to miss crucial opportunities! It is time to take a hard look...
3 Ways to Improve Your Digital Marketing for Graduate Recruitment

3 Ways to Improve Your Digital Marketing for Graduate Recruitment

In recent years, universities and colleges have turned increasingly to digital marketing channels to attract prospective graduate students. As more traditional methods prove less effective in reaching this increasingly picky group of students, institutions recognize...
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