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Beating the Law of Diminishing Returns in Higher Ed Recruitment

Beating the Law of Diminishing Returns in Higher Ed Recruitment

Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges at the outset of 2023. It doesn’t help that some experts feel...
Ten Critical Strategies for Maximizing 2023 Enrollment Success

Ten Critical Strategies for Maximizing 2023 Enrollment Success

Faced with the massive disruptions caused by a worldwide pandemic, staffing shortages, an economic downturn, and a looming demographic cliff, higher education enrollment and marketing leaders have been forced to adapt quickly and constantly over the past few years. As...
Trending: TikTok for University Brand Awareness and Marketing

Trending: TikTok for University Brand Awareness and Marketing

If there’s one thing you can count on for 2023 it’s that your prospective students will be on TikTok, the rapidly growing social media platform that allows its 1.5 billion users to create, share and discover short video content.   Don’t just take my word for it. Look...
Empowering Students: Your Guide to Social Media Ambassadors

Empowering Students: Your Guide to Social Media Ambassadors

Does the 2023 social media plan for your university or college include the talent of student ambassadors? Well, it should! Your students probably know the interworking of your campus much better than you do. And, let’s be honest, they also keep up with the trends...
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