From Silos to Synergy: A Call to Unite Admissions and Marketing
Higher education is often described as a world of opportunity, learning and transformation. Yet, behind the scenes, its institutions often struggle with the pervasive challenge of silos. At INNOVATE 2024, Capture Higher Ed’s virtual conference for enrollment marketing...
10 Emerging Recruitment Trends in Higher Education
In his book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, author Kevin Kelly coined a term that any higher ed recruitment marketer might relate to: “endless newbie.” “All of us — every one of us — will be endless...
4 Must-Haves for Your Student Search Strategy
When it comes to student search, the rules seem to change on a weekly basis. Not only have more schools become test optional, the process of buying student information is changing constantly and dramatically. For example, early last year colleges and universities...
The INNOVATE 2024 Recordings! Sessions Are Available in the Lobby
The reviews are in! INNOVATE 2024, Capture Higher Ed’s fifth annual free virtual conference for recruitment marketing leaders and professionals, was a huge success. “I learned so much! I loved every session!” “As a marketing professional, it was good to hear...
NACAC 2024: Magic Johnson and the Courage Within
In October, the whirlwind of emotions we experience as admissions professionals — exhaustion, excitement, exhilaration — reaches its peak. Attending NACAC 2024 last month in Los Angeles, with the powerful theme “The Courage Within,” brought all these emotions to the...
Sunshine State Success: Generating Interest and Enrollments at Jacksonville University
(This article appears on page 4 of the Summer 2024, Vol. 36, Number 2, issue of Perspectives, a newsmagazine for graduate enrollment management professionals that is published three times a year by NAGAP.) These days, most potential graduate students bypass...
