How to Identify and Engage Website Visitors from Other Institutions
As the traditional college-aged population continues to shrink and the competition for new undergraduates intensifies, enrollment leaders are leaning more heavily than ever into the graduate and transfer markets. But these audiences bring unique challenges, especially...
Beyond Ping: Six Ways Capture Supercharges Your Slate CRM
With Slate Summit 2025 in Las Vegas right around the corner, the question for many institutions isn’t just how to use Slate — it’s how to maximize it. One thing we hear all the time: “If I’m already using Slate and Ping, why do I need Capture?” Here’s the...
Vegas Baby! Capture Is Headed to Slate Summit 2025
Viva Las Vegas! Slate Summit 2025 is right around the corner, and Capture Higher Ed is doubling down on innovation and integration in the heart of the Strip. We’re counting down the days to this year’s Slate Summit at Caesars Forum — a premier gathering for...
Infographic: What Moved Ashley from ‘Yes’ to ‘Enrolled’?
Ashley applied, got accepted, and enrolled, but her journey didn’t follow a preconceived trail set out by the admissions team. She traveled her own “desire path” to enrollment. Understanding these “desire paths” is key to boosting yield and...
5 Questions to Ask About Your Unique Summer Melt Scenario
Enrollment offices across the country continue to face unique challenges when it comes to summer melt — factors that vary significantly from one institution to another. While some strategies may have stood the test of time, new data and insights can reshape how we...
The 2025 NAGAP Recap — Insights from San Francisco
Fresh off my first NAGAP Graduate Enrollment Management Summit, I can say this: the conversations happening around graduate recruitment are evolving fast — and everyone’s trying to keep up. It was energizing to meet so many GEM professionals in San Francisco,...
