Category: University Advancement

Identifying a Potential $1 Million+ in Unmanaged Prospects

Identifying a Potential $1 Million+ in Unmanaged Prospects

In the first 30 days of using Capture Higher Ed’s marketing automation to aid their fundraising and cultivation efforts, advancement officers at a private, liberal…

How to Find Major Gifts Late in the Fiscal Year

How to Find Major Gifts Late in the Fiscal Year

Are your fiscal year dollar goals looming large? If your numbers are not exactly where you hoped, it is time to act. Successful fiscal year…

Capture Classics: The Happiness Advantage

Capture Classics: The Happiness Advantage

"Capture Classics" are periodic book reviews by Capture Senior Content Writer Sean Hill. In the series, he writes about books that have resonated at Capture…

Onward to Orlando: Capture Is Going to CASE III

Onward to Orlando: Capture Is Going to CASE III

Next month, Capture will be in Orlando for the CASE District III 2020 Annual Conference. This year’s four-day event, which is expected to attract some…

RMD Changes – What You Should Know

RMD Changes – What You Should Know

Retirement accounts can be the single largest source of accrued wealth for many alumni. As good fundraisers, it is important to know how new regulations regarding…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Hiring (or Becoming!) the Perfect Remote Employee

Hiring (or Becoming!) the Perfect Remote Employee

As alumni and friends become more dispersed across the country, several advancement offices at colleges and universities are hiring more remote gift officers — regional…

Do You Lean too Heavily on Your Boomer Alumni?

Do You Lean too Heavily on Your Boomer Alumni?

Talk to any financial adviser and they know two things: 1) Baby boomers are by far the wealthiest generation in U.S. history; 2) You can't…

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

In a blog for Hilborn: Charity eNews, the president of a new social enterprise research firm discussed charitable behavior in North America. In the research,…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used…