Category: University Advancement

Onward to Orlando: Capture Is Going to CASE III

Onward to Orlando: Capture Is Going to CASE III

Next month, Capture will be in Orlando for the CASE District III 2020 Annual Conference. This year’s four-day event, which is expected to attract some…

RMD Changes – What You Should Know

RMD Changes – What You Should Know

Retirement accounts can be the single largest source of accrued wealth for many alumni. As good fundraisers, it is important to know how new regulations regarding…

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Soliciting Alumni: It’s Time to Reduce Your Cost Per (Non)Donor

Why do we continue soliciting alumni who haven’t given in 30 years — or more? Is it the fear that this is the year their…

Hiring (or Becoming!) the Perfect Remote Employee

Hiring (or Becoming!) the Perfect Remote Employee

As alumni and friends become more dispersed across the country, several advancement offices at colleges and universities are hiring more remote gift officers — regional…

Do You Lean too Heavily on Your Boomer Alumni?

Do You Lean too Heavily on Your Boomer Alumni?

Talk to any financial adviser and they know two things: 1) Baby boomers are by far the wealthiest generation in U.S. history; 2) You can't…

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

Charitable Behavior: Are Your Appeals Under-Delivering on Emotion?

In a blog for Hilborn: Charity eNews, the president of a new social enterprise research firm discussed charitable behavior in North America. In the research,…

Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used…

Practical and Powerful Digital Strategies for Higher Ed

Practical and Powerful Digital Strategies for Higher Ed

In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and…

Why Days of Giving Coincided With the Rise in Technology

Why Days of Giving Coincided With the Rise in Technology

It is all hands on deck for university advancement offices across the country for the annual Day of Giving. We recently outlined six strategies to…

The Burning Question: Did You Submit Your Matching Gift Information?

The Burning Question: Did You Submit Your Matching Gift Information?

Why are matching funds — this often-untapped source of free money for your college or university — so allusive? Why is it such a challenge…