Google’s Shaking Things Up with New Email Sender Guidelines!

Google rolled out new email sender guidelines in February. The main update? Email campaigns must support one-click unsubscribe functionality. 

Don’t worry: Capture made the necessary updates to our email services to ensure our clients’ email campaigns follow these new guidelines. 

So what do you need to know? If you send more than 5,000 emails per day out of your CRM, make sure you are meeting the updated email requirements. If you don’t, you may see an uptick in emails going undelivered or being marked as spam. 

Check out the new Email Sender Guidelines (or just forward this link along to your IT team!) and let your Capture work team know if you need additional support.  

We’re here for you — and your emails! 😉 

By Cat Hollands, Capture Client Trainer, Capture Higher Ed