Digital Marketing

Behavioral Email Series

The Behavioral Email Series is the only email service created for higher education marketing, delivering the right message at the right time. Data gathered proves that 90% of all interactions with email happen within the first 12 emails sent, BOT’s degrade the accuracy of performance metrics, and design layout impacts spam traps created by the internet service providers (ISPs).

Benefits of the Behavioral Emails Series:

  • Tailored interest-based content to those who are interested, and when they are interested
  • Daily dashboard analytics based on real people, and real actions
  • Improves email efficacy with ongoing list hygiene and efficient opt-out process
  • Increased reputation among ISP’s

Prospective students and their families receive emails designed to guide them through their decision journey. Institutional value positioning, program announcements and steps toward application submission are all relayed in a series of timely and targeted email communications. Therefore, we are able to generate some of the industry’s best results.

envelope and phone icon

Messaging

Triggered Email
Personalized, relevant, and when the student wants it. These emails are delivered once the visitor has completed a desired action. It is like having a virtual counselor, for the email is triggered any time of the day and based on the visitor’s behavior.

Triggered Text
Through Capture’s partnership with Mongoose, the leading higher ed texting platform, behavior-based triggered text messages can be sent to your identified website visitors.

Site Solutions

Landing Pages
Designed for you by our team of experts, Landing Pages provide prospects with relevant information and typically include a specific call to action, such as a short web form or scholarship calculator. These pages track visits from advertising and marketing within ENGAGE to identify visitors that complete and submit the form.

Progressive Identification Forms (PIDs)
Identify students which lists did not and trigger personalized content. These short forms collect pertinent information and can be served as a popover or as an embedded piece of content on your site. Every interaction is tracked within the student’s profile.

Toasters
Toasters target a precise group of people, or a larger populace. Effective calls to action include applying for admission, signing up for an open house, registering for admitted student day and more.

Pop-overs
A Pop-over dynamically displays over a web page and can be a graphic, form, short piece of HTML content or media, such as a video. Pop-overs, like toasters, can have a specific call to action that is clearly defined for the visitor. Pop-overs will display only once, regardless of the action taken by the visitor.

Image Swaps and Image Inserts

  • Image Swap: A graphic with a specific message that replaces an image currently on the partner website when viewed by a visitor matching specific behavioral or demographic criteria.
  • Image Insert:  Can be used to add a new image onto a page. We have used this method to provide special messaging to specific groups; for instance out-of-state students might see a different message or image than in-state students.

Image Swaps and Image Inserts give you the ability to populate new images, or replace existing images, on your website based on behavioral or demographic criteria.