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Pushing the Boundaries of Recruitment – Jefferson

Pushing the Boundaries of Recruitment – Jefferson

In the summer of 2018, Thomas Jefferson University was preparing for their second recruitment cycle after their successful merger with Philadelphia University. The admissions team was looking to keep the momentum going. Thomas Jefferson University didn’t historically...
Guiding the International Decision Journey with Marketing Automation

Guiding the International Decision Journey with Marketing Automation

A private, liberal arts college in the Northeast United States guided a student located in Jinhae, South Korea on an international decision journey that led to her enrollment in the school’s Master of Divinity program. The decision process spanned three seasons — from...
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