Today’s prospective college students have made it clear; they expect timely, relevant, and personalized communication across multiple digital channels. To meet future students where they are online, higher ed enrollment and marketing leaders are turning to digital recruitment strategies — ones that build brand awareness and value recognition, align with the recruitment cycle, and nudge students throughout the decision process. This means developing a digital playbook of segmented, multi-layered strategies that give you the ability to measure and optimize efforts and meet enrollment goals without overspending. During this Capture Cast webinar, we draw up the latest plays for your digital playbook, including:
- Current search engine marketing trends. Stay “top of page” when students and families search for keywords that align with your institution and programs.
- New ways to stand out through digital display advertising. Message your students wherever they go online.
- “Trendy” social media advertising. Connect and engage with your prospective students on social media platforms based on their interests and demographics.
- The latest in social, web, and email retargeting. Reengage visitors according to interest and the specific pages they visited on your website and the interactions they had on your social channels.
- And more!
Hosted by Capture Higher Ed digital marketing and admissions experts, this webinar helps you devise a dynamic digital marketing strategy for your 2024 recruitment cycle.