Institutions across the country are questioning ROI from traditional solicitation channels. Cutting back on old-standbys would be stressful if you didn’t know:
-20% of alumni are active on the website.
-One in three donors is active on the website – averaging nine visits a year.
You’ve trained alumni to visit your website. Want to read an article? Visit the website. Check sports scores? Visit the website. Alumni now choose a digital relationship – making the website your most underutilized solicitation channel.
Tune in to learn how to:
-Engage alumni visiting your website to increase participation.
-Target alumni communications based on their interests.
-Turn your website into your most engaging solicitation channel through on-screen messaging.