Tips for Navigating Post-Census Conversations with Leadership

Telling your census story to campus leadership and stakeholders is no easy task! For them, headcount is king … but rarely does it tell the full story. You must take time to educate them on key factors like the current state of the market, your enrollment and budget goals, your incoming class profile, where and why your pool deviated from expectations, and where your recruitment team will focus for next fall.

Communicating the breadth of your enrollment narrative — the successes, the challenges, and everything in between — to your President and Board of Trustees is important to do well.

This Capture Cast webinar offers useful tips for navigating these census conversations. You will learn how to:

Build your census story into a bigger, more meaningful conversation.

Analyze enrollment trends, conduct competitive analysis, and identify market segmentation strategies.

Use digital marketing and data to transform enrollment efforts

Achievable enrollment goals for the coming cycle

Capture Senior Enrollment Strategist Christopher Harris, Ed.D., is joined by Capture Senior Enrollment Advisors, Kate Howard and Andy Johnson, for a presentation packed with practical and valuable insights into engaging with leadership about enrollment performance with the confidence that comes from the right preparation, data, and perspective.