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Pushing the Boundaries of Recruitment – Jefferson

Pushing the Boundaries of Recruitment – Jefferson

In the summer of 2018, Thomas Jefferson University was preparing for their second recruitment cycle after their successful merger with Philadelphia University. The admissions team was looking to keep the momentum going. Thomas Jefferson University didn’t historically...
Growing and Controlling Your Transfer Pool

Growing and Controlling Your Transfer Pool

The enrollment professionals at a Christian university on the West Coast knew their transfer recruitment needed a boost. They wanted to create more demand, receive more applications and welcome more mission-fit transfer students on move-in day. How were they going to...
Igniting Graduate Applications – Jefferson

Igniting Graduate Applications – Jefferson

Jefferson (Philadelphia University + Thomas Jefferson University) wanted to increase applications for one specific graduate program: Architecture. The university used ENGAGE, part of Capture’s Behavioral Intelligence Platform, to serve dynamic content — in this case a...
Guiding the International Decision Journey with Marketing Automation

Guiding the International Decision Journey with Marketing Automation

A private, liberal arts college in the Northeast United States guided a student located in Jinhae, South Korea on an international decision journey that led to her enrollment in the school’s Master of Divinity program. The decision process spanned three seasons — from...
Measuring Engagement – Capture Affinity Index

Measuring Engagement – Capture Affinity Index

Capture Affinity Index (CAI), Capture Higher Ed’s proprietary measurement of a prospective student’s engagement with a school, is not a prediction, but Capture has found that CAI scores do correspond with a prospect’s likelihood to apply and enroll. The more a...

Predicting Success – University of South Carolina

The University of South Carolina wanted a better idea of what their class would look like, so they turned to ENROLL, one of three predictive modelling products within Capture’s Behavioral Intelligence Platform. Capture’s predictive engine uses machine learning to...
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