Why Microsite Tracking Creates Micro Results
Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used tracking intelligence to deliver top customer experiences and maximize results. As behavioral intelligence...
Practical and Powerful Digital Strategies for Higher Ed
In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and communications came together to discuss how to use digital advertising across all...
The Four Kinds of Students Interested in MPS Programs
Within the next seven years, master’s degrees will account for nearly a third of all postsecondary degrees. But unlike the tremendous growth in awarded master’s degrees over the past two decades, this new increase will come from Master of Professional Studies (MPS)...
How Colleges and College Towns Are Teaming Up
When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name the town it resides in? The answer is South Bend, Indiana. Now another question: what do you imagine the relationship between...
How Do Machines Think? Learning About Machine Learning
From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our...
Enrollment Managers: What Is Your Rooftop Camper Moment?
My family used to own a camper/travel trailer … one that we towed behind our vehicle for years. With young kids and a couple of dogs, my wife and I really liked the space that it afforded. It was roomy and met the needs. What we didn’t like was the work required to...
