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Why Microsite Tracking Creates Micro Results

Why Microsite Tracking Creates Micro Results

Tracking visitors to improve engagement goes back to Xerox’s marketing and sales automation in the late 80s. For decades now, the commercial industry has used tracking intelligence to deliver top customer experiences and maximize results. As behavioral intelligence...
Practical and Powerful Digital Strategies for Higher Ed

Practical and Powerful Digital Strategies for Higher Ed

In the recent webinar, Banish the Buzzwords: Practical and Powerful Digital Strategies for Higher Ed, Capture Higher Ed experts in student recruitment, university advancement and communications came together to discuss how to use digital advertising across all...
The Four Kinds of Students Interested in MPS Programs

The Four Kinds of Students Interested in MPS Programs

Within the next seven years, master’s degrees will account for nearly a third of all postsecondary degrees. But unlike the tremendous growth in awarded master’s degrees over the past two decades, this new increase will come from Master of Professional Studies (MPS)...
Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied beyond a certain point fails to bring about a proportional increase in production – Merriam-Webster...
How Colleges and College Towns Are Teaming Up

How Colleges and College Towns Are Teaming Up

When you think of the University of Notre Dame, surely one of the most well-known names in American higher education, how quickly can you name the town it resides in? The answer is South Bend, Indiana. Now another question: what do you imagine the relationship between...
How Do Machines Think? Learning About Machine Learning

How Do Machines Think? Learning About Machine Learning

From our next generation marketing automation that is streamlining university advancement to our other high tech tools for higher education, machine learning (or artificial intelligence) is woven into everything we do at Capture Higher Ed. The technology drives our...
Enrollment Managers: What Is Your Rooftop Camper Moment?

Enrollment Managers: What Is Your Rooftop Camper Moment?

My family used to own a camper/travel trailer … one that we towed behind our vehicle for years. With young kids and a couple of dogs, my wife and I really liked the space that it afforded. It was roomy and met the needs. What we didn’t like was the work required to...
Capture Behavioral Intelligence, Part 5: Return on Investment

Capture Behavioral Intelligence, Part 5: Return on Investment

In the fifth and final installment of our blog series on Capture Behavioral Intelligence, Capture Higher Ed Senior Data Analyst John Foster discusses the return on investment universities have received using Capture Behavioral Engagement (CBE), our marketing...
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