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Diminishing Returns: Spending More Money to Get More Students? Why?

Diminishing Returns: Spending More Money to Get More Students? Why?

Law of Diminishing Returns (a principle in economics): at any given stage of technological advance an increase in productive factors (as labor or capital) applied beyond a certain point fails to bring about a proportional increase in production – Merriam-Webster...
The Perfect Storm: New Challenges for Robust College Enrollment

The Perfect Storm: New Challenges for Robust College Enrollment

Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown over the decades as recessions have plagued America and, thereby, its higher education institutions. That, coupled...
How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
Does the Recruitment Cycle Ever Begin or End?

Does the Recruitment Cycle Ever Begin or End?

For an upcoming project, I had the opportunity to interview three of Capture Higher Ed’s senior enrollment advisors about what admissions offices should be focusing on during the late spring and summer months — a time typically considered the end of the student...
Transfer Mania: Tips to Meet Your Transfer Student Goals

Transfer Mania: Tips to Meet Your Transfer Student Goals

This is the time of year when the flow of first-year applications into university enrollment offices slows to a trickle and admission counselors begin reaching out for much-needed transfer prospects. That’s why the timing was perfect for last month’s widely attended,...
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