The Perfect Storm: New Challenges for Robust College Enrollment
Problems in college admissions are nothing new. What we know as enrollment management began in 1976 with Boston College’s Jack Maguire and has only grown over the decades as recessions have plagued America and, thereby, its higher education institutions. That, coupled...
How to Save Thousands on Your Direct Mail Spend
At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
Does the Recruitment Cycle Ever Begin or End?
For an upcoming project, I had the opportunity to interview three of Capture Higher Ed’s senior enrollment advisors about what admissions offices should be focusing on during the late spring and summer months — a time typically considered the end of the student...
