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Beating the Law of Diminishing Returns in Higher Ed Recruitment

Beating the Law of Diminishing Returns in Higher Ed Recruitment

Jan 24, 2023

Still grappling with the lingering effects of a worldwide pandemic while looking straight up at the face of a daunting demographic cliff, higher education enrollment is dealing with major challenges. It doesn’t help that some experts feel the $15 billion college...
How to Save Thousands on Your Direct Mail Spend

How to Save Thousands on Your Direct Mail Spend

Aug 13, 2019

At Capture Higher Ed we talk a lot about spending smarter instead of spending more — that there are diminishing returns to just pouring more money into student recruitment and hoping to get more students. In the admissions office, direct mail is the poster child for...
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