Undergraduate and graduate enrollment offices across the country are looking for more impact from their email marketing. Today’s prospective students — both high school students…

There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence…

August brings new life and vitality to college campuses all over the world. New students enrolling for the first time are full of promise and…

Cruising through LinkedIn the other day, I was pleased to see so many new enrollment leadership hires at several campuses. Fall can be so exciting…

For reasons too numerous and obvious to list, it has never been more important for a higher education institution to have a strong web presence…

My high school class recently came together for its 30th reunion and, once again, I joined old friends and former classmates in Erie, Pa., to…

Colleges and universities were turning more and more to virtual events and online interactions even before 2020. But the mass disruptions caused by the pandemic…

During a time when enrollment offices are sending more emails than ever, Capture Higher Ed’s behavioral emails are being delivered and clicked into at industry-leading…

Capture Higher Ed recently hired ed tech veteran Matt Smith as its new chief operating officer. He will help oversee solution and service delivery to Capture’s clients — higher education institutions of all kinds — helping them identify,…

The illustration, “Love Life,” by American cartoonist Adrian Tomine appeared on the cover of the Dec. 7, 2020, issue of New Yorker magazine. It depicts…