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Capture Checklist: Securing Your Incoming Class

Capture Checklist: Securing Your Incoming Class

You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
Recruitment Home Stretch: 3 Strategies for Finishing Strong

Recruitment Home Stretch: 3 Strategies for Finishing Strong

Welcome to May! As of this writing, there are just over 100 days left in the Class of 2022 recruitment campaign for most campuses around the world. You may be asking yourself, “What, as an admission counselor, can I do to finish strong?”   I started out as a counselor...
Student Engagement: Connecting the Dots from Visitors to Content

Student Engagement: Connecting the Dots from Visitors to Content

In a recent article for Inside Higher Ed, leading enrollment marketing strategist Gil Rogers offered three digital rules he feels universities should break when trying to fix their student engagement plan in a “post-COVID world.”  “… we need to continue and expand...
How to Climb Higher Ed’s Impending Demographic Cliff

How to Climb Higher Ed’s Impending Demographic Cliff

State governors, university presidents and, certainly, anyone working in college enrollment have seen it coming for years. Projected to begin in 2025 (and likely continuing for decades), a “demographic cliff” for higher education is coming to the United States in the...
A Clear Call to Action: Enlisting the Brave Little Toaster

A Clear Call to Action: Enlisting the Brave Little Toaster

A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 4.4 million toasters...
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