Resources > Blog

All the latest from Capture

The Transfer Tide is Turning … Is Your Strategy?

The Transfer Tide is Turning … Is Your Strategy?

In the past, transfer students were often the most overlooked opportunity in higher education. But that appears to be changing. According to the National Student Clearinghouse Research Center, transfer enrollment grew by 4.4% in fall 2024 compared to the previous...
5 Must-Dos for Measuring Your Recruitment Marketing Year-Round

5 Must-Dos for Measuring Your Recruitment Marketing Year-Round

Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It’s something you should do throughout the recruitment cycle. Knowing which strategies are moving the needle, which ones need fine-tuning, and which should...
A Beginner’s Guide to UTM Tracking for Recruitment Marketing

A Beginner’s Guide to UTM Tracking for Recruitment Marketing

In the highly competitive world of higher education recruitment, standing out from the crowd is crucial … and data-driven marketing strategies are essential for attracting prospective students and measuring your efforts effectively. Enter UTM tracking, a powerful tool...
Capture and Partners Take Home 14 Educational Advertising Awards

Capture and Partners Take Home 14 Educational Advertising Awards

The best marketing comes from true collaboration. Working closely with our partner institutions, Capture is dedicated to creating seamless, brand-aligned campaigns that enhance and elevate recruitment marketing efforts. This year, that dedication was recognized in a...
Make Your Emails Worth Reading — And Worth Clicking

Make Your Emails Worth Reading — And Worth Clicking

When a prospective student opens an email from your school, what happens next? Do they skim past it, or do they engage? While it may seem like brevity is best, emails that are too short can fail to provide enough substance to hold a student’s attention — or drive them...
Our Newsletter

Stay Up to Date With Us

Subscribe to Capture Monthly, a regular digest of the latest Capture blogs, webinars, success stories, and other essential resources.

Capture Higher Ed