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Funnel Vision … and the Rise of CRMs for Enrollment Management

Funnel Vision … and the Rise of CRMs for Enrollment Management

In the pre-CRM era, recruitment teams often relied on paper files and endless spreadsheets, with handwritten notes scattered across desks and filing cabinets overflowing with applications.  It was not until the late 1990s that CRM technology — by this point already...
Seeking Innovation in Kansas City: A Capture Success Story

Seeking Innovation in Kansas City: A Capture Success Story

Adapting to the relentless change happening across the higher education enrollment landscape, colleges and universities nationwide are reevaluating their recruitment marketing support. With understaffed enrollment teams spread thin and the importance of growing and...
A Beginner’s Guide to UTM Tracking for Recruitment Marketing

A Beginner’s Guide to UTM Tracking for Recruitment Marketing

In the highly competitive world of higher education recruitment, standing out from the crowd is crucial … and data-driven marketing strategies are essential for attracting prospective students and measuring your efforts effectively. Enter UTM tracking, a powerful tool...
Brookings Research: Learning from Older Adult College Graduates

Brookings Research: Learning from Older Adult College Graduates

In a higher education environment where many institutions are looking for areas to grow enrollment, the adult learner is an often-overlooked population of prospective students — one that can be an important addition to any enrollment management plan. A recent study by...
How to Secure Your Incoming Class: A Capture Checklist

How to Secure Your Incoming Class: A Capture Checklist

You have completed the search, application, and acceptance process. Now it’s time to focus on enrolling those students who will make this year’s incoming class your best yet! As we know, deposits are nice … but they are no longer the only marker you can (or...
Recruitment Marketing: Enhancing Your Offline Strategies

Recruitment Marketing: Enhancing Your Offline Strategies

While recruitment marketing and enrollment management have seen a digital transformation in recent years, that doesn’t mean you completely throw away the effective offline marketing strategies you’ve leaned on in the past. But there are plenty of opportunities to...
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