Category: Undergraduate Enrollment

6 Tips for Improving Your Enrollment Email Marketing

6 Tips for Improving Your Enrollment Email Marketing

Undergraduate and graduate enrollment offices across the country are looking for more impact from their email marketing. Today’s prospective students — both high school students…

Machine Learning vs. AI: When Machines Play Chess Like Humans

Machine Learning vs. AI: When Machines Play Chess Like Humans

There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence…

Helping New Enrollment Staff Integrate into Your Team

Helping New Enrollment Staff Integrate into Your Team

August brings new life and vitality to college campuses all over the world. New students enrolling for the first time are full of promise and…

Four Reminders for New Enrollment Leadership on Campus

Four Reminders for New Enrollment Leadership on Campus

Cruising through LinkedIn the other day, I was pleased to see so many new enrollment leadership hires at several campuses. Fall can be so exciting…

Transformative Ways University Websites Are Engaging with Prospective Students

Transformative Ways University Websites Are Engaging with Prospective Students

For reasons too numerous and obvious to list, it has never been more important for a higher education institution to have a strong web presence…

Help Students Cut Through the College Recruitment Noise

Help Students Cut Through the College Recruitment Noise

My high school class recently came together for its 30th reunion and, once again, I joined old friends and former classmates in Erie, Pa., to…

Maximizing Virtual Events: A New Joint Offering from Capture and PlatformQ Education

Maximizing Virtual Events: A New Joint Offering from Capture and PlatformQ Education

Colleges and universities were turning more and more to virtual events and online interactions even before 2020. But the mass disruptions caused by the pandemic…

Capture’s Behavioral Emails Lead the Industry in Click-to-Open Rates

Capture’s Behavioral Emails Lead the Industry in Click-to-Open Rates

During a time when enrollment offices are sending more emails than ever, Capture Higher Ed’s behavioral emails are being delivered and clicked into at industry-leading…

Capture Higher Ed Announces New Chief Operating Officer

Capture Higher Ed Announces New Chief Operating Officer

Capture Higher Ed recently hired ed tech veteran Matt Smith as its new chief operating officer. He will help oversee solution and service delivery to Capture’s clients — higher education institutions of all kinds — helping them identify,…

Navigating Uncertainty: Creativity and Meaning Amid a ‘Triple Pandemic’

Navigating Uncertainty: Creativity and Meaning Amid a ‘Triple Pandemic’

The illustration, “Love Life,” by American cartoonist Adrian Tomine appeared on the cover of the Dec. 7, 2020, issue of New Yorker magazine. It depicts…