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Striking the Balance: Vendor Partnerships for Recruitment Marketing

Striking the Balance: Vendor Partnerships for Recruitment Marketing

Recruitment marketing and enrollment management can be complicated — much more complicated than it was 20, even 10, years ago. The digital revolution has transformed the landscape, introducing so many new channels, tools and techniques. Keeping up can sometimes feel...
Gathering and Delivering the Industry’s Best Student Inquiries

Gathering and Delivering the Industry’s Best Student Inquiries

Generating better student inquiries is a priority for colleges and universities across the country. Simply put: there’s a need for more suspects converting into qualified inquiries. By using behavioral intelligence and machine learning, Capture delivers the industry’s...
Striking the Balance: Vendor Partnerships for Recruitment Marketing

Recruiting Parents: Products and Strategies for Family Outreach

Communicating with the parents of your prospective students should not be an afterthought. Parents are more involved in their student’s recruitment journey than ever. They have more influence than ever. Their impact is felt earlier than ever. And they are more...
Battling Counselor Burnout? How to Enable Your Staff for Success

Battling Counselor Burnout? How to Enable Your Staff for Success

While counselor burnout in admissions offices is certainly not new, the pandemic exacerbated staffing challenges. According to a 2023 NACAC survey of enrollment managers, 60 percent of those at private institutions and 55 percent at public institutions cited burnout...
Bringing Students Back to College: A Path to Completion

Bringing Students Back to College: A Path to Completion

As undergraduate enrollment inches back towards pre-pandemic levels, it’s clear getting students into college is only part of the challenge. The real hurdle lies in helping them stay and complete their degrees. According to the National Student Clearinghouse, while...
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