Category: Undergraduate Enrollment
Email Series Shows Industry-Leading 27% Identification Rate
Universities across the country are revisiting their email strategies. With relevance never more critical and resources more and more limited, the challenge is automating email…
Innovation of Necessity: How Student Search Changed in 2020
January 7, 2021 | Higher Education Marketing Trends, Undergraduate Enrollment
One of the biggest changes in 2020 for many higher ed professionals was in the area of student search. In March and April, we saw (on…
New Year, New Hope: Solving the Equation of Higher Education
January 7, 2021 | Higher Education Marketing Trends, Predictive Modeling in Higher Education, Undergraduate Enrollment
As last year mercifully came to a close, I heard several people refer to the year 2020 as a “dumpster fire.” And, well, I guess…
How to Increase Student Enrollment While Optimizing Financial Aid
December 30, 2020 | Undergraduate Enrollment
One of Capture Higher Ed’s clients — a private, Catholic, liberal arts college in the Northeast — is on track this fall to increase student…
What’s Your Enrollment Management Mindset?
In the higher ed enrollment management space, there are two prevailing mindsets that have overtaken the first-year enrollment practice. Mindset One: When it comes to enrolling the right number…
Reimagining Community College Recruitment
October 16, 2020 | Graduate & Professional Studies, Undergraduate Enrollment
Unlike four-year colleges and universities, technical and community college recruitment strategies often do not involve working with their prospective students until those students apply. Most…
Fall Recruitment: Flip the Script
October 6, 2020 | Undergraduate Enrollment
What Does this Fall Recruitment Cycle Look Like? Jamie Gleason, Capture’s Director of Undergraduate Initiatives, recorded a series of videos covering some of the new…
Automation and Analytics: How to Achieve Enrollment with Fewer Dollars
August 13, 2020 | Capture News, Graduate & Professional Studies, Higher Education Marketing Trends, Undergraduate Enrollment
Rich Majerus, Vice President of Planning and Strategy at Queens University in North Carolina, was Capture’s special guest during the recent webinar, Data Insights: How to…
Refresh Your Message: Email Activity Increasing During COVID-19
In the newly published Capture white paper, Three Things Every University Should Be Doing This Summer, Capture Director of Undergraduate and Secondary Education Initiatives Jamie Gleason…
Imagining July 1 … and Asking Questions
April 22, 2020 | Undergraduate Enrollment
As a former campus-based enrollment officer, I remember July 1 holding a certain ‘joie de vivre.’ Sure, it was a new month, and the mid-point of the summer, but it was also a brand new fiscal year ($$$) and the heavy lifting…