INNOVATE 2024: Meet Our Keynote Speakers
The keynote speakers for INNOVATE 2024, Capture Higher Ed’s free virtual conference for recruitment marketing leaders and professionals, will be Jaime Hunt and Gil Rogers, two industry leaders who have dedicated their careers to higher education. The conference will...
Four Tips for Navigating the Census Conversation with Leadership
Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 2
In the first part of this two-part blog series, we examined the game changing potential of artificial intelligence. Now let’s look at the pitfalls you should avoid when using it. While AI offers substantial benefits for higher education enrollment and marketing, there...
Artificial Intelligence: The Potential and Pitfalls for Enrollment Marketing, Part 1
Artificial Intelligence is transforming nearly every facet of marketing. While most professionals have at least dabbled in leveraging generative AI tools to assist with research or help write an email, this is just the tip of the iceberg. For higher ed enrollment and...
6 Tips for Creating Effective Enrollment Marketing Emails
Over the years, Capture Higher Ed has created hundreds of thousands of emails sent to high school students and their families on behalf of our client institutions. We’ve learned a lot about best practices along the way. Here are six things to keep in mind as you...
6 Strategies for Making the Most of Your Marketing Budget
In its most recent Higher Ed CMO Study, SimpsonScarborough reported key findings on higher ed marketing budgets compared to corporate marketing budgets. Corporations invest 6.4% of total revenue in marketing. That’s 4x more than higher ed institutions, which invest...
