5 Must-Dos for Measuring Your Recruitment Marketing Year-Round
Measuring and evaluating your recruitment marketing strategies and campaigns is not a post-game activity. It’s something you should do throughout the recruitment cycle. Knowing which strategies are moving the needle, which ones need fine-tuning, and which should...
A Beginner’s Guide to UTM Tracking for Recruitment Marketing
In the highly competitive world of higher education recruitment, standing out from the crowd is crucial … and data-driven marketing strategies are essential for attracting prospective students and measuring your efforts effectively. Enter UTM tracking, a powerful tool...
Capture and Partners Take Home 14 Educational Advertising Awards
The best marketing comes from true collaboration. Working closely with our partner institutions, Capture is dedicated to creating seamless, brand-aligned campaigns that enhance and elevate recruitment marketing efforts. This year, that dedication was recognized in a...
The $38 Applicant: How Smart Direct Mail Boosts Applications and Visits
Depending on who you ask, direct mail is either an effective tool to drive applications … or a total waste of money. So, which is it? A study of 12 Capture Higher Ed clients tried to figure out the most cost-effective way to use direct mail. The answer: sending a...
Engagement Predicts Enrollment: How Website Behavior Signals Student Intent
Students are more receptive to your messaging when they are highly engaged with your website. It’s something we know. It’s something we test. That’s why Capture Higher Ed measures that engagement and affinity for our client institutions through our proprietary Capture...
Make Your Emails Worth Reading — And Worth Clicking
When a prospective student opens an email from your school, what happens next? Do they skim past it, or do they engage? While it may seem like brevity is best, emails that are too short can fail to provide enough substance to hold a student’s attention — or drive them...
