Desire Paths Revisited: Recruiting Students in Low Friction
During a recent glance through the Capture blog archives, our editors came upon this piece written six years ago this month by Capture’s then Vice President of Data Science Thom Golden, Ph.D. The “Desire Path” remains such a potent metaphor for the...
6 Tips for Creating Effective Enrollment Marketing Emails
Over the years, Capture Higher Ed has created hundreds of thousands of emails sent to high school students and their families on behalf of our client institutions. We’ve learned a lot about best practices along the way. Here are six things to keep in mind as you...
The Changing FAFSA: How to Help Your Prospective Students Keep Up
For years, October was the key month on the higher ed enrollment calendar when it came to student financial aid. That’s when the Free Application for Federal Student Aid (FAFSA) opened, and students and their families typically had two months to meet most college...
Enrollment Journey: From Google Search to Applying to Your Institution
Capture Higher Ed’s Behavioral Intelligence Platform facilitates the kind of responsive marketing that lets your admissions team meet prospective students at their moment of intent. These moments happen throughout their enrollment journey. Let’s follow along with...
The Dynamic Toaster: Guiding Student Experiences on Your Website
A toaster is a small graphic that can rise from the bottom (or drop from the top) of a webpage during a website visit … presumably like a piece of toast rises from a toaster. A highly effective form of dynamic content, Capture has served more than 4.4 million toasters...
It’s Time to Rethink Traditional College Recruitment Metrics
The college recruitment landscape has undergone another transformation and will continue to evolve for the foreseeable future. In the 1980’s and 90’s, we were worried about buying enough names, sending the right amount of mail, and making enough phone calls. Since the...
