Identifying Interest, Driving Conversions at SUNY Maritime
SUNY Maritime College wanted to accomplish two initiatives for Fall 2020: Increase qualified graduate inquiries, and Improve yield in graduate programs Both initiatives were considered critical to the goal of boosting enrollment in SUNY Maritime’s graduate programs....
Growing and Controlling Your Transfer Pool
The enrollment professionals at a Christian university on the West Coast knew their transfer recruitment needed a boost. They wanted to create more demand, receive more applications and welcome more mission-fit transfer students on move-in day. How were they going to...
Measuring Engagement – Capture Affinity Index
Capture Affinity Index (CAI), Capture Higher Ed’s proprietary measurement of a prospective student’s engagement with a school, is not a prediction, but Capture has found that CAI scores do correspond with a prospect’s likelihood to apply and enroll. The more a...Predicting Success – University of South Carolina
The University of South Carolina wanted a better idea of what their class would look like, so they turned to ENROLL, one of three predictive modelling products within Capture’s Behavioral Intelligence Platform. Capture’s predictive engine uses machine learning to...
Music to Our Ears – Biola University
Biola University needed to increase interest in its music programs, so Capture Higher Ed produced a toaster, a small ad that rises from the bottom of the screen (like toast!). The toaster was dynamically served to anonymous visitors on the university’s music web pages...
‘Pop-over’ for a Visit – Dominican College
Dominican College used ENGAGE, Capture’s marketing automation designed for higher education, to serve a pop-over reminding non-applicants and anonymous visitors about opportunities to visit campus. A pop-over is an ad that dynamically pops over a webpage based on...
