Returning a University’s Investment 186x in First-Year Net Tuition Revenue
While we often become preoccupied with geeking out over our technology — and it is awesome, by the way — sometimes we should lay out what we do in the simplest terms possible: Capture Higher Ed helps institutions. Colleges and universities across the country come to...
Owning the ‘Mobile Moment’ with Digital Marketing and Advertising
Your prospective students are experiencing a mobile mind shift. Their expectation? The ability to access any information or service about your campus on their mobile device at the precise moment they need it. That means full integration of all digital assets,...
12 C’s for Enrollment Leaders: Part 3, Finish What You Started
As we head deep into the fall months and get ready for 2022, enrollment leaders still have several questions they are pondering: Are we generating enough completed applications to reach our goal? Is our digital strategy engaging the right students when they want to be...
Higher Education Marketing: What Does Success Look Like?
The world of higher education marketing and recruitment has been forced into a hyper-transformative space as we continue to adapt to the changes the pandemic brought us in 2020. Enrollment leaders are now finding more ways to make every digital and personal...
12 C’s for Enrollment Leaders: Part 2, Taking the Next Step
College and university enrollment leaders have a ton on their plates this time of year. Questions surrounding the current state of the fall 2022 enrollment funnel are compounded by the need to enroll new students for the spring semester. This can bring a certain level...
12 C’s for Enrollment Leaders: Part 1, Identifying Through Engagement
Enrollment leaders have always faced adversity when it comes to enrolling the right students for their institutions every fall, spring and summer. Whether it’s from administration, faculty or staff, the pressure comes from different angles … and enrollment...
Admissions Offices Dealing with the ‘Whirlwind of Fall’ Amid Staff Shortages
We are halfway through the fall semester and there are a myriad of things happening in university admissions offices. Counselors are on the road. Campuses are hosting tours. Open house and scholarship events are being planned and executed. Applications are being...
NACAC Recap: Connection Is Key with Generation Z
As we put a bow on this year’s NACAC National Conference in Seattle, I’m reminded of the importance of connection, message and mission. For the past 25 years, I have come to NACAC to learn from my colleagues and reaffirm that what we do every day is important. Helping...
