Maximizing Virtual Events: A New Joint Offering from Capture and PlatformQ Education
Colleges and universities were turning more and more to virtual events and online interactions even before 2020. But the mass disruptions caused by the pandemic necessitated the widespread use of these events during the recruitment cycle while also revealing their...
Capture’s Behavioral Emails Lead the Industry in Click-to-Open Rates
During a time when enrollment offices are sending more emails than ever, Capture Higher Ed’s behavioral emails are being delivered and clicked into at industry-leading rates. Capture’s Behavioral Email Series boast a nearly perfect 99.7% deliverability rate and an...
Capture Higher Ed Announces New Chief Operating Officer
Capture Higher Ed recently hired ed tech veteran Matt Smith as its new chief operating officer. He will help oversee solution and service delivery to Capture’s clients — higher education institutions of all kinds — helping them identify, convert and enroll their...
Navigating Uncertainty: Creativity and Meaning Amid a ‘Triple Pandemic’
The illustration, “Love Life,” by American cartoonist Adrian Tomine appeared on the cover of the Dec. 7, 2020, issue of New Yorker magazine. It depicts a young woman sitting in front of her computer. She’s presumably on a date. She wears a white blouse, lipstick, hoop...
3 Ways Admissions and University Marketing Can Collaborate
During Capture Higher Ed’s recent virtual conference, INNOVATE 2021, Jacksonville University’s Katie Jackson and Vinnie Rodriguez unwittingly had some attendees humming the 2013 hit single, “Blurred Lines,” by Robin Thicke and Pharrell Williams. At the outset of their...
5 Questions to Ask About Your Unique Summer Melt Scenario
Enrollment offices across the country have unique challenges when it comes to summer melt — factors that are specific to their institutions. Here are five questions Capture Higher Ed recommends asking when considering your university’s distinctive melt situation. 1....
Blurred Lines: University Marketing and Graduate Admissions Working Together
During Capture Higher Ed’s recent virtual conference, INNOVATE 2021, Jacksonville University’s Katie Jackson and Vinnie Rodriguez unwittingly had some attendees humming the 2013 hit single, “Blurred Lines,” by Robin Thicke and Pharrell Williams. At the outset of their...
Do Local Students ‘Think’ They Know You? Get Creative with Campus Tours
In a recent episode of the podcast, The Higher Ed Marketer, hosts Troy Singer and Bart Caylor interviewed Collin Palmer, director of undergraduate admission at The University of Toledo — a Capture Higher Ed client. The discussion covered a range of innovative...
