A Case for Experimentation in Enrollment Management
In his book, The Victory Lab, author Sasha Issenberg describes a certain consulting industry that thrives on the ambiguity of not knowing what works. “It allows just about anyone involved to take credit for good results or attribute blame for poor ones, confident of...
Finding Balance in Search Predictions: The Tradeoff Between Name Quality and Timing
Students who have strong search predictions are more likely to apply. Colleges and universities know this. They also know it is better to start communicating with seniors in the summer before their senior year rather than in the winter or spring approaching their...
With AI, Fear Is More Exciting Than the Alternative
As a writer favoring speculative fiction, I have been interested in Sci-fi for as long as I can remember. The defining characteristic of sci-fi is the drive to answer the question, “What will life be like in the future?” Different stories envision different futures —...Lessons from the Fast Food Trenches: A Wendy’s Story
(What can an admissions office learn from a 19-year-old Wendy’s manager? In a recent article for university presidents, Capture Higher Ed CEO Steve Huey discussed a “light bulb” moment he had during his formative years in the fast food industry.) When I was 19, I...
Birth Rates and Bubbles: Higher Ed’s Challenge of Finding Freshmen
This month, The Atlantic published an article with a rather ominous title: “Here’s How Higher Education Dies”. It isn’t the first time that higher ed has been referred to as a “bubble” ready to burst, though author Adam Harris suggests we’ll see “less of a sudden pop...
Weightlist Episode 23 – From Admissions Counselor to Data Scientist with Infinite Campus’ Dan Jarratt, Part Two
In part two, we learn about how secondary school learning management system data can be leveraged to create a drop out early warning system. Dan Jarratt walks us through the process used to find a data signal in a dataset of 8 million students using machine learning...
Weightlist Episode 22 – From Admissions Counselor to Data Scientist with Infinite Campus’ Dan Jarratt, Part One
Dan Jarratt, Data Scientist with Infinite Campus discusses how his background in admissions lead him on a journey to push the education space. How can a commitment to data science help enrollment managers build better relationships with those they serve? How could we...
Weightlist Episode 21 – Weightlist LIVE from Resolve Enrollment Technology Conference 2018
The inaugural Resolve Enrollment Technology Conference was the setting for a live session of The Weightlist. During the episode, hosts Thom and Brad fielded questions from conference attendees, like, will AI replace EM professionals? How can technology lower higher ed...
