Surprising Trend: Admitted Students Coming from Farther Away
During the current 2020-21 recruitment cycle, students have been unable to travel like in years past for campus visits due to limitations necessitated by the pandemic. That should mean their college search has centered closer to home … right? While that logic makes...
Stop Wasting Time and Money: The Case for Predictive Models in Higher Ed
If you’re not using a model to predict which students are most likely to apply and enroll, you’re wasting time and money. It’s as simple as that. Every admissions office should be using a predictive model to increase its return on investment. This is because nearly...
New Ways for Community Colleges to Achieve Enrollment Goals
Since the start of the pandemic, community college enrollment is experiencing a significant decline across the nation. The National Student Clearinghouse Research Center data shows an 18.9% decrease in enrollment at community colleges, compared to 10.5% at...
Infographic: Ashley’s Journey from Website Visitor to College Applicant
This infographic depicts a student recruitment journey when it is facilitated by Capture’s Behavioral Intelligence Platform. With industry-leading marketing automation, fully managed services and AI-powered predictive modeling built specifically for higher...
Don’t Open This Email: How to Talk to a Brain
In today’s world of social media, 24-hour news, and all the other kinds of virtually endless information, there’s really only one commodity that matters: your attention. Since at least 2000, when The Attention Economy: Understanding the New Currency of Business was...
When the Puppet Became a Real Girl: What We Can Learn From ‘Smug Wendy’
Marketing is a living art form, changing, growing and evolving as society does the same. Like any art form, marketing uses different mediums, takes different shapes and, perhaps most importantly, promotes different ideas. Some businesses prefer to focus on the idea...
Gender Marketing: How Men and Women Receive Messages Differently
Gloria Moss’s Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing offers some critical information on how differences in gender affect how companies reach out to potential customers. In the past, research on gender differences has...How Do Predictive Engines Work in Higher Ed?
We know that Envision, Capture Higher Ed’s cutting-edge predictive engine for higher education, makes predictions. We know that Envision needs student record data to make those predictions. But what happens between feeding student data in and getting predictions...
