Do Local Students ‘Think’ They Know You? Get Creative with Campus Tours
In a recent episode of the podcast, The Higher Ed Marketer, hosts Troy Singer and Bart Caylor interviewed Collin Palmer, director of undergraduate admission at The University of Toledo — a Capture Higher Ed client. The discussion covered a range of innovative...
Capture Clients Up in Deposits Compared to Last Year
After 2020, when schools were down about 10 percent in average enrollment, 2021 is shaping up to be a bounce-back year for most of Capture Higher Ed’s client schools. Now that most schools’ deposit deadline has passed, we have a clearer picture of what their classes...
Introducing INNOVATE 2021’s Keynote Speakers
Three keynote speakers — a creative strategist, a university president and a global brand director — will headline Capture Higher Ed’s free virtual conference, INNOVATE 2021, on June 16 and 17. Convening hundreds of enrollment and marketing leaders, the conference...
Outcomes-Based Pricing: Balance Risk, Reward Performance
As universities search for balance in the wake of a worldwide pandemic, they face difficult demographic shifts and declining demand for higher education. The question for many: How do we stay true to our mission and attract the students who will excel at our...
New Ways for Community Colleges to Achieve Enrollment Goals
Since the start of the pandemic, community college enrollment is experiencing a significant decline across the nation. The National Student Clearinghouse Research Center data shows an 18.9% decrease in enrollment at community colleges, compared to 10.5% at...
Infographic: Ashley’s Journey from Website Visitor to College Applicant
This infographic depicts a student recruitment journey when it is facilitated by Capture’s Behavioral Intelligence Platform. With industry-leading marketing automation, fully managed services and AI-powered predictive modeling built specifically for higher...
