The Test Optional Pivot, Part 1: How Did It Impact Your 2021?
The conversation would soon turn to virtual recruitment methods, but when Capture Higher Ed’s Lauren Gold kicked off the INNOVATE 2021 panel discussion — “What New Virtual Methods Will You Keep Post Pandemic” — she first wanted to hear about last year’s pivot to test...
500 Million Lessons Learned About Email Marketing
As part of any good enrollment marketing and recruitment plan, there are several platforms that are being utilized today. Digital Advertising was growing at a steady rate before the COVID-19 pandemic, but now it has grown exponentially. Even with some normalcy this...
Four Reminders for New Enrollment Leadership on Campus
Cruising through LinkedIn the other day, I was pleased to see so many new enrollment leadership hires at several campuses. Fall can be so exciting with the start of a new academic year, but also fraught with anxiety as these positions are filled with new faces, new...
Transformative Ways University Websites Are Engaging with Prospective Students
For reasons too numerous and obvious to list, it has never been more important for a higher education institution to have a strong web presence to stay top-of-mind with prospective students. These students expect to navigate your university website easily and have...
Help Students Cut Through the College Recruitment Noise
My high school class recently came together for its 30th reunion and, once again, I joined old friends and former classmates in Erie, Pa., to celebrate accomplishments and remember those we have lost. During this time of year, I often remember back to when we were...
Maximizing Virtual Events: A New Joint Offering from Capture and PlatformQ Education
Colleges and universities were turning more and more to virtual events and online interactions even before 2020. But the mass disruptions caused by the pandemic necessitated the widespread use of these events during the recruitment cycle while also revealing their...
