Four Tips for Navigating the Census Conversation with Leadership
Telling your fall class census story to campus leadership is no easy task. Every enrollment leader knows that just a few students can be the difference between hitting enrollment, net tuition and discount rate goals. As you prepare for Census Day, here are a few tips...
Nine Ways to Harness the Power of Data and Analytics in Your Student Recruitment
Data and analytics make up the fuel that drives modern recruitment marketing and enrollment management, offering valuable insights and informed decision-making. They feed the predictive models that guide your recruiting efforts; they tell you whom to reach out to,...
Creating a Winning Recruitment Marketing Plan – A Capture Checklist
A comprehensive recruitment marketing plan requires crafting and implementing tactics that effectively engage prospective students and highlight the unique qualities and opportunities offered by your university. When you understand the needs and aspirations of your...
Wrapping Up and Ramping Up, Part 1: Q&A on Summer Melt
College enrollment offices around the country have entered the “wrapping up while ramping up” period in the higher ed recruitment cycle. Perhaps their busiest time of year, enrollment teams are working tirelessly to finish strong by focusing on yield. But as students...
Machine Learning vs. AI: When Machines Play Chess Like Humans
There is a key difference between “machine learning” and “artificial intelligence.” While they both involve a machine learning from a set of data points to reach a specific goal, artificial intelligence differs in that it involves a machine making decisions much like...
Seven Potential Ways to Enhance Student Recruitment Using Chatbots
Incorporating chatbots and virtual assistants into the student recruitment process is gaining traction in the enrollment management space. While still not reliable, these tools have the potential to provide personalized assistance, answer frequently asked questions,...
