Be A Student of the Problem: An Interview with Capture’s New CPO Rajeev Arora
Education’s core mission is to prepare the next generation for the challenges ahead — and those challenges look more daunting than ever as misinformation becomes its own plague and obstacles to the knowledge and critical thinking skills needed to thrive in the modern...
Higher Education Marketing: What Does Success Look Like?
The world of higher education marketing and recruitment has been forced into a hyper-transformative space as we continue to adapt to the changes the pandemic brought us in 2020. Enrollment leaders are now finding more ways to make every digital and personal...
Maximizing Virtual Events: A New Joint Offering from Capture and PlatformQ Education
Colleges and universities were turning more and more to virtual events and online interactions even before 2020. But the mass disruptions caused by the pandemic necessitated the widespread use of these events during the recruitment cycle while also revealing their...
Capture’s Behavioral Emails Lead the Industry in Click-to-Open Rates
During a time when enrollment offices are sending more emails than ever, Capture Higher Ed’s behavioral emails are being delivered and clicked into at industry-leading rates. Capture’s Behavioral Email Series boast a nearly perfect 99.7% deliverability rate and an...
Capture Higher Ed Announces New Chief Operating Officer
Capture Higher Ed recently hired ed tech veteran Matt Smith as its new chief operating officer. He will help oversee solution and service delivery to Capture’s clients — higher education institutions of all kinds — helping them identify, convert and enroll their...
Navigating Uncertainty: Creativity and Meaning Amid a ‘Triple Pandemic’
The illustration, “Love Life,” by American cartoonist Adrian Tomine appeared on the cover of the Dec. 7, 2020, issue of New Yorker magazine. It depicts a young woman sitting in front of her computer. She’s presumably on a date. She wears a white blouse, lipstick, hoop...
