Attending a conference in the Big Apple is always Big Fun, and the NAGAP Graduate Enrollment Management Summit at the New York Marriott Marquis in April was no exception. I loved wandering Time Square, catching a Broadway show, grabbing some slices at the local pizza spots, and sharing meals with my colleagues at Juniors.
Inside the conference, there was a strong sense of solidarity and plenty of discussion around the challenges facing grad enrollment. Some reoccurring concerns included international/domestic application ratios, increased competition from institutions with big marketing budgets, and of course pressure at the grad level from the looming “demographic cliff.”
There was a strong sense of solidarity at the 2023 NAGAP Summit in New York.
Capture recently published this white paper, which outlines how being intentional with your recruitment strategy and using the right tools and messaging at the right time will help you manage the challenges caused by “the cliff.”
As always with NAGAP, the challenges and concerns discussed by this incredible community of leaders and learners were approached with confidence, focus, and optimism. That’s how Capture Higher Ed approaches graduate enrollment every day by helping our clients revolutionize their recruitment practices. This is crucial during a time when 75 percent of potential grad students go directly to a university’s website to learn about programs. If they are identified on the site, they are 24 times more likely to apply.
Through best-in-class marketing recruitment solutions, we help our clients Identify more prospective graduate students, generate more inquiries, and meet their enrollment goals year after year. Our unique Inquiry and Application Generation strategies utilize dynamic content, behavioral data, and digital marketing to garner application-ready and high-converting inquiries. This generates more right-fit grad student applications.
Next year, the NAGAP Graduate Enrollment Management Summit comes to Capture’s hometown of Louisville, Ky. Springtime is a beautiful time to be in Derby City and we can’t wait to be your host!
By Max Kostrach, Graduate Solutions Specialist, Capture Higher Ed
