The higher ed recruitment funnel traditionally followed a linear path from awareness to interest, to application, to acceptance, to enrollment. However, technology advancements and the rise of non-traditional students have changed the funnel – and the practice of recruitment marketing – dramatically.
Now, more than ever, enrollment and marketing teams must constantly measure and iterate throughout the recruitment cycle, implementing smart digital strategies to drive student actions toward enrollment.
Need a pulse check on your enrollment funnel? Use Capture’s new 4-Point Enrollment Funnel Checkup to evaluate the health of your funnel using some of the indicators our team of recruitment marketing strategists commonly assess.