Checklist: Developing a Recruitment Marketing Plan That Works

A comprehensive recruitment marketing strategy is the foundation for effectively engaging prospective students and highlighting the unique qualities and opportunities offered by your university.

By understanding the needs and aspirations of your prospective students, using digital platforms, and employing personalized and impactful messaging, your institution can establish a strong brand presence, cultivate relationships with potential applicants, and ultimately secure the enrollment of highly qualified students.

Use this checklist as a starting point for building your recruitment marketing plan.