Navigating the New Normal – Takeaways from Leading Enrollment Professionals

The higher ed recruitment landscape seems to change on a weekly basis. Not only has there been a profound digital transformation in recruitment marketing, higher ed professionals across the country face significant demographic shifts, massive changes in student search and federal financial aid, generational rulings in the high courts, and renewed questions about the value of a college education.

Embracing the journey across this ever-shifting landscape — together with enthusiasm and determination — was the spirit of INNOVATE 2023, Capture Higher Ed’s fourth annual free virtual conference for recruitment marketing leaders and professionals. The conference aired live via Zoom Events on Dec. 13 and 14.

One of the first sessions during INNOVATE was the panel: “Navigating the New Normal – Takeaways from Leading Enrollment Professionals.”

For the discussion, Lauren Gold, Capture’s vice president of client success, welcomed enrollment leaders from a variety of institutions from all corners of the country to discuss how they are adapting to and navigating the new normal of higher ed recruitment post-pandemic.

The panelists included:

  • Caitlin Shear, Senior Director of Integrated Enrollment Marketing Communications at George Mason University
  • Jonathan Shores, Executive Vice President for Enrollment Management at University of the Cumberlands
  • Joanne Landers, Vice President of Enrollment Management and Communications at Plymouth State University
  • Jennifer Creech, Vice President for Enrollment Management & Associate Provost for Student Success at Chaminade University of Honolulu

If you missed the session, you can check out the panel’s engaging and informative conversation here.

This year’s INNOVATE agenda featured excellent keynotes, engaging panel discussions, and impactful presentations … all centered around addressing the most pressing issues and promising innovations higher ed recruitment marketing has to offer. All session recordings from the conference are now available here on YouTube.