Weightlist Episode 11 – Attributing Success in a Complex Recruitment Environment
Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to...
Weightlist Episode 10 – Open Data as Wide as the Sky with Tim McKay
Given the breadth of new data that is generated by the modern university, what does the future of higher education look like if it were to embrace big open data? What could the transcript of the future look like, and how could admissions evaluation work? There’s big...
Weightlist Episode 9 – Agile Enrollment Featuring Eric Shriner
In 2001, a group of computer scientists gathered at a resort to collectively rethink the methods that had dominated software development projects for decades. This rise of “agile development” emphasized cross-functional teams operating within rapid iterative cycles...
Weightlist Episode 8 – Experiments in Enrollment Management with Eric Maguire
The enrollment management field isn’t well known for experimental design but Eric Maguire as Franklin and Marshall College’s Vice President & Dean of Admission & Financial Aid is pushing that boundary. His approach embodies the Edison Model that embraces...
Weightlist Episode 7 – Driving in the Rear View: Predicting Success in New Student Markets
How do you recruit in new markets using predictive models that are built on your enrollment history? If you have never enrolled a student from a particular market how can a “rear facing” prediction still apply. In this episode, Thom and Brad tackle a listener...
Weightlist Episode 6 – Interview with George Kirkland Co-Founder of Raise.me
What happens when a young start-up rethinks the decades old practice of a lump sum approach to awarding financial aid? On The Weightlist this week we chat with George Kirkland, Co-Founder of Raise.me, a company that invented the concept of micro-scholarships and in so...
